Limited Edition Collection Honors Heritage and Inspires the Future

Hong Kong, 23 May 2025 — French fashion brand American Vintage turns twenty this year. To mark this milestone, the brand is taking its birthday celebrations on a global tour, sharing the joy with fashion lovers and loyal fans worldwide. With anniversary events already hosted in Paris and London, Hong Kong became one of the stops with a spectacular party held on May 22. The celebrations continue with the launch of a special 20th anniversary limited collection – a homepage to the brand’s iconic designs, reimagined with fresh creativity to inspire and unlock limitless possibilities.

Michaël Azoulay founded the American Vintage brand in Marseille in 2005, inspired by the United States. He had been struck by the vast open spaces and the relaxed atmosphere they create, and decided to redesign that most timeless basic, the T-shirt. Since its inception, American Vintage has been dedicated to creating sleek, comfortable, and effortlessly wearable pieces designed as wardrobe staples for all seasons. Bold colors, distinctive prints, patchwork details, and soft fabrics have become the brand’s signature, capturing an easygoing spirit while empowering individuals to express their unique styles. More than just clothing, American Vintage embodies an authentic and refined approach to everyday living.

The Hong Kong 20th anniversary event brought together a dynamic mix of media personalities and renowned digital influencers, as the brand crafted a vibrant and immersive experience. Guests were treated to an exclusive screening of American Vintage’s 20th anniversary film, reflecting on the brand’s journey, and celebrating this milestone with a blend of nostalgia and excitement. The festivities also showcased the anniversary capsule collection, offering attendees a first glimpse of the exclusive designs. The event was a spectacular finale, concluding American Vintage’s birthday celebrations.

American Vintage’s 20th anniversary collection boldly features the 20^th anniversary logo, patches, maximalist designs, and unisex aesthetics. Embracing innovation, the collection explores new creative directions, delivering a striking impact through its cuts, materials, finishes, and prototypes. The idea was to create something unique and memorable. The color palette ranges from soft pastels to deep, rich tones and vibrant brights, celebrating diversity and versatility to suit individual styles. Impeccable craftsmanship is showcased through woven labels, prints, and jacquard details, making each garment a true keepsake of this milestone. The American Vintage 20th anniversary limited editions are now available at American Vintage boutiques and online stores.

For more information, please visit:
https://www.americanvintage-store.com/hk/

About AMERICAN VINTAGE

In 2005, young Marseille entrepreneur, Michaël Azoulay, founded American Vintage. Inspired by his trips to the United States, he crafted the brand identity around freedom of spirit. An ode to simplicity and authenticity, American Vintage’s trademark style is underpinned by casual cuts and a nuanced colour range. Its signature MAS Supima Basic T-shirt collection has led to a mini-revolution in the world of fashion, transforming the T-shirt from a daily essential into a collection piece.

About RUE MADAME FASHION GROUP

Rue Madame Fashion Group (RMFG) was founded in 2010 by Ariane Zagury, dedicated to presenting top European and Asian fashion brands, including American Vintage, Hobbs, Phase Eight, Gerard Darel, Sweaty Betty and Jonak, and operating multi-brand fashion stores under the Rue Madame name. As of 2025, the business has expanded across Hong Kong, China, and Singapore, with over 40 retail points and 4 online platforms.

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