Exclusive Limited Capsule Collection Is Now Available
Where summer freshness meets urban chic

Hong Kong, 14 August 2025 — French fashion favorite American Vintage and cult accessories brand Topologie have captivated trendsetters for their high-quality, effortlessly stylish pieces. This summer, the two icons unite to unveil a surprise capsule collection of limited-edition clothing and accessories— destined to create a serious shopping frenzy.

Michaël Azoulay founded the American Vintage brand in Marseille in 2005, inspired by the United States. He was struck by the vast open spaces and the relaxed atmosphere they create, leading him to redesign the most timeless basic, the T-shirt. Since its inception, American Vintage has been dedicated to creating sleek, comfortable, and effortlessly wearable pieces designed as wardrobe staples for all seasons. Bold colors, distinctive prints, patchwork details, and soft fabrics have become the brand’s signature, capturing an easygoing spirit while empowering individuals to express their unique styles. More than just clothing, American Vintage embodies an authentic and refined approach to everyday living.

This original project brings together the Marseille lifestyle and Californian cool of American Vintage with the French-Japanese aesthetic and functional minimalism of Topologie. The American Vintage x Topologie collaboration is urban, technical and summery, merging the best of both brands, their references and their inspirations.

In terms of clothing, American Vintage's timeless styles have been reinvented in soft ecru and lilac, enhanced by fuchsia pink, azure blue and orange to energize your wardrobe. Both the front and back are infused with the American Vintage and Topologie logos.

For accessories, Topologie is redesigning its iconic bags and cords in new colours, created exclusively for the collaboration, perfectly matching the clothing. A quilted bag, a reversible bucket bag and two climbing-style cords create a mini wardrobe of collectible accessories. Both bags and cords feature the American Vintage and Topologie logos.

The capsule collection is available in very limited quantities online and in selected American Vintage  and Topologie stores from now. The selected American Vintage store locations are K11 Musea, Pacific Place and Times Square, while the selected Topologie store locations are K11 Art Mall, Hysan Place and Hong Kong International Airport.

For more information, please visit:
https://www.americanvintage-store.com/hk/en/topologie/topologie.html

About AMERICAN VINTAGE

In 2005, young Marseille entrepreneur, Michaël Azoulay, founded American Vintage. Inspired by his trips to the United States, he crafted the brand identity around freedom of spirit. An ode to simplicity and authenticity, American Vintage’s trademark style is underpinned by casual cuts and a nuanced colour range. Its signature MAS Supima Basic T-shirt collection has led to a mini-revolution in the world of fashion, transforming the T-shirt from a daily essential into a collection piece.

About RUE MADAME FASHION GROUP

Rue Madame Fashion Group (RMFG) was founded in 2010 by Ariane Zagury, dedicated to presenting top European and Asian fashion brands, including American Vintage, Hobbs, Phase Eight, Gerard Darel, Sweaty Betty and Jonak, and operating multi-brand fashion stores under the Rue Madame name. As of 2025, the business has expanded across Hong Kong, China, and Singapore, with over 40 retail points and 4 online platforms.

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New Collection Shoes in Delicate Colors and Breathable Designs

Hong Kong, 9 June 2025 — Jonak, the renowned French women’s footwear brand, expands its presence in Hong Kong with the opening of a second store in the heart of Causeway Bay’s Times Square. This follows the successful launch of its first store at K11 Musea, Tsim Sha Tsui, last year. To mark this exciting milestone, Jonak also unveils its brand-new collection, featuring fresh, fashion-forward designs that are sure to become must-have staples in every shoe lover’s wardrobe.

Founded in 1964 by Marcel and Josette Nakam in Saint-Germain-des-Prés, Paris, Jonak offers fashion-forward, high-quality leather products made in Europe. The brand blends exceptional craftsmanship, thoughtful simplicity, and effortless elegance into every pair of shoes. With over 100 boutiques worldwide, Jonak has cemented its position as an influential leader in women's footwear and a true Parisian essential. The brand prides itself on balancing innovation with affordability, creating versatile, fashion-forward shoes crafted with meticulous attention to detail, delicate design and premium material.

Jonak’s second Hong Kong boutique has officially opened in Times Square, Causeway Bay, bringing its signature charm and elegance to the heart of the city. Designed with a warm and refined aesthetic, the store features crisp white walls and soft amber lighting, creating an open and inviting atmosphere. Framed artworks and oak display shelves add a touch of understated sophistication, while the light-toned interiors effortlessly evoke a Parisian sense of ease. Every detail has been thoughtfully curated to provide a seamless and elevated shopping experience. 

Jonak’s latest collection celebrates Parisian grace, effortless style, and modern fashion sensibilities. Drawing inspiration from classic retro silhouettes, the collection reimagines the beloved Mary Jane, retro icon of the 60s, transforming it into a sleeker, softer, and more versatile staple that embodies contemporary sophistication. From cow-print designs and sculptural sandals to checkered prints, the new collection pays tribute to vintage aesthetics while seamlessly blending them with today’s trends. Jonak also adds a luxurious edge to its footwear with unisex appeal, by incorporating sophisticated materials such as velvet, suede and pony-hair effects, elevating everyday looks with a chic, effortless charm.

For the Spring/Summer season, Jonak introduces soft pastel tones and breathable silhouettes that ensure comfort without compromising style, making them must-have shoes for every summer occasion. Using delicate materials such as airy mesh and intricate cutouts, the designs subtly reveal the skin, adding a sensual yet refined touch to every step. Highlights include mesh Mary Jane ballet flats, open-toe heels, and strappy sandals, all embodying the “je ne sais quoi” that Parisian women are known for. Designed for hot summer days, these styles feature lightweight soles and breathable fabrics, ensuring cool comfort while allowing wearers to glide through the season with effortless elegance and chic sophistication.

For more information, please visit: https://ruemadame.com/collections/jonak

@jonak

About JONAK

Founded in 1964 by Marcel and Josette Nakam in Saint-Germain-des-Prés, Paris, Jonak emphasizes exceptional craftsmanship, thoughtful simplicity, and inspired creations that balance innovation with affordable pricing. With over 100 stores worldwide, Jonak has secured a place in the fashion industry and is considered an influential leader in women's footwear. A pair of Jonak shoes is essential for every French woman. Today, the founders’ grandchildren continue to enrich and structure Jonak’s DNA, ensuring the brand remains a family business with a united clan encompassing family members, collaborators, and workshops.

About RUE MADAME FASHION GROUP

Rue Madame Fashion Group (RMFG) was founded in 2010 by Ariane Zagury, dedicated to presenting top European and Asian fashion brands, including American Vintage, Hobbs, Phase Eight, Gerard Darel, Sweaty Betty and Jonak, and operating multi-brand fashion stores under the Rue Madame name. As of 2025, the business has expanded across Hong Kong, China, and Singapore, with over 40 retail points and 4 online platforms.

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Limited Edition Collection Honors Heritage and Inspires the Future

Hong Kong, 23 May 2025 — French fashion brand American Vintage turns twenty this year. To mark this milestone, the brand is taking its birthday celebrations on a global tour, sharing the joy with fashion lovers and loyal fans worldwide. With anniversary events already hosted in Paris and London, Hong Kong became one of the stops with a spectacular party held on May 22. The celebrations continue with the launch of a special 20th anniversary limited collection – a homepage to the brand’s iconic designs, reimagined with fresh creativity to inspire and unlock limitless possibilities.

Michaël Azoulay founded the American Vintage brand in Marseille in 2005, inspired by the United States. He had been struck by the vast open spaces and the relaxed atmosphere they create, and decided to redesign that most timeless basic, the T-shirt. Since its inception, American Vintage has been dedicated to creating sleek, comfortable, and effortlessly wearable pieces designed as wardrobe staples for all seasons. Bold colors, distinctive prints, patchwork details, and soft fabrics have become the brand’s signature, capturing an easygoing spirit while empowering individuals to express their unique styles. More than just clothing, American Vintage embodies an authentic and refined approach to everyday living.

The Hong Kong 20th anniversary event brought together a dynamic mix of media personalities and renowned digital influencers, as the brand crafted a vibrant and immersive experience. Guests were treated to an exclusive screening of American Vintage’s 20th anniversary film, reflecting on the brand’s journey, and celebrating this milestone with a blend of nostalgia and excitement. The festivities also showcased the anniversary capsule collection, offering attendees a first glimpse of the exclusive designs. The event was a spectacular finale, concluding American Vintage’s birthday celebrations.

American Vintage’s 20th anniversary collection boldly features the 20^th anniversary logo, patches, maximalist designs, and unisex aesthetics. Embracing innovation, the collection explores new creative directions, delivering a striking impact through its cuts, materials, finishes, and prototypes. The idea was to create something unique and memorable. The color palette ranges from soft pastels to deep, rich tones and vibrant brights, celebrating diversity and versatility to suit individual styles. Impeccable craftsmanship is showcased through woven labels, prints, and jacquard details, making each garment a true keepsake of this milestone. The American Vintage 20th anniversary limited editions are now available at American Vintage boutiques and online stores.

For more information, please visit:
https://www.americanvintage-store.com/hk/

About AMERICAN VINTAGE

In 2005, young Marseille entrepreneur, Michaël Azoulay, founded American Vintage. Inspired by his trips to the United States, he crafted the brand identity around freedom of spirit. An ode to simplicity and authenticity, American Vintage’s trademark style is underpinned by casual cuts and a nuanced colour range. Its signature MAS Supima Basic T-shirt collection has led to a mini-revolution in the world of fashion, transforming the T-shirt from a daily essential into a collection piece.

About RUE MADAME FASHION GROUP

Rue Madame Fashion Group (RMFG) was founded in 2010 by Ariane Zagury, dedicated to presenting top European and Asian fashion brands, including American Vintage, Hobbs, Phase Eight, Gerard Darel, Sweaty Betty and Jonak, and operating multi-brand fashion stores under the Rue Madame name. As of 2025, the business has expanded across Hong Kong, China, and Singapore, with over 40 retail points and 4 online platforms.

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Exclusive to Rue Madame and Clémence by Rue Madame: Empowering Women Through Artisan Craftsmanship

Hong Kong, 7 May 2025 — The Jacksons, a beloved British artisan bag brand, has been one of the bestsellers at Rue Madame and Clémence by Rue Madame, thanks to its eye-catching designs, exquisite craftsmanship, and commitment to sustainability. Frequently spotted in celebrity wardrobes and on the big screen, The Jacksons bags return for the Spring/Summer 2025 Collection with the exclusive PEACE series alongside an array of dopamine designs, as a celebration of positivity. Featuring a kaleidoscope of vibrant colors and joyful motifs, the collection injects optimism into everyday life, inspiring warmth and hope. These artisanal pieces are set to be this summer’s must-have fashion statement, uniting creativity and intrigue in every weave.

 The Jacksons handwoven jute bags are exclusively available in Hong Kong at Rue Madame and Clémence by Rue Madame.

The partnership between The Jacksons and Rue Madame has had a profound impact, directly transforming the lives of more than 700 women and families in Southwest Bangladesh. For over 20 years, The Jacksons has been dedicated to empowering 1,400 jute bag weavers, providing them with independence and agency. This jute bag production has not only been a symbol of sustainable fashion, but also changed the fate of countless families. It has helped alleviate food insecurity and enabled children, especially girls, to stay in school longer—many are now pursuing higher education and aspiring to administrative careers, creating significant shifts in their families' futures. Additionally, The Jacksons supports the Shamproty School for the deaf and non-verbal children by providing an ultrasound machine to improve healthcare access in remote villages. This year, The Jacksons aims to raise public awareness about the impacts of climate change, as Bangladesh faces increasingly extreme weather conditions. Looking ahead, The Jacksons believes these efforts will lead to substantial improvements in living conditions, education, and job opportunities, bringing hope to local communities.

First debut of the handwoven PEACE series, PEACE Drusilla Bag HKD790 (Left) and PEACE Drew Bag HKD890 (right)

This year, The Jacksons is proud to introduce two exclusive "PEACE" style on its handwoven jute bags. These designs symbolize the brand’s commitment to harmony and sustainability, reflecting its belief in the power of peace as a unifying force in a world that often feels divided. Each bag serves as a reminder to cherish tranquility and foster connections, both within ourselves and with others. By weaving "PEACE" into its designs, The Jacksons aims to inspire the community to embrace kindness and compassion, promoting a healthier planet and a more harmonious society.

The PEACE Drusilla Bag (HKD790) features the word "PEACE," embodying simplicity and conveying a profound message of harmony in our everyday lives. The PEACE Drew Bag (HKD890) is adorned with playful elements such as smiley face, hearts, and emojis, adding a touch of joy and positivity. Together, these designs reflect our belief in the power of peace to foster connections and inspire happiness. With each bag, The Jacksons invite the community to embrace kindness and compassion while championing sustainable fashion.

The DAISY Cara Bag (HKD690) is inspired by the daisy flower, which symbolizes purity and new beginnings. The "DAISY" design on this handwoven jute bag celebrates joy and resilience, while serving as a reminder to embrace positivity and simplicity in our lives. The vibrant colors and playful lettering reflect the cheerful spirit associated with daisies, encouraging wearers to find beauty in everyday moments. By incorporating "DAISY" into its collection, The Jacksons aims to inspire optimism and a connection to nature, reminding the community to bloom where they are planted and spread joy wherever they go.

The I DON’T CARE Drew Bag (HKD 890) embodies a bold statement of self-expression and individuality. This playful phrase encourages wearers to embrace their uniqueness and prioritize authenticity over societal expectations. In a world that often pressures us to conform and sometimes leaves little room to breathe, this design serves as a reminder to celebrate our true selves and let go of unnecessary worries. The striking colors and carefree message reflect a spirit of liberation and confidence, inviting the community to live life on their own terms and wear their attitude proudly.

The playful IYKYK (if you know you know) Cara Bag (HKD690) features a phrase that resonates with those who understand its deeper meaning, fostering a sense of community and connection among like-minded individuals and celebrating the bond formed through mutual understanding and shared moments. This design encourages wearers to embrace their unique stories and the subtleties of life that often go unnoticed, reminding us that true connection often lies in the nuances of our experiences.

The BIG EYE Cara Bag (HKD 690) features a fun and quirky face, embodying a spirit of joy and spontaneity. This playful print invites wearers to embrace their individuality and express their unique personality with a touch of humor. The vibrant colors and expressive features reflect the idea that life is meant to be enjoyed, encouraging a lighthearted approach to everyday moments. By incorporating this cheerful design, The Jacksons aims to inspire positivity and remind the community to find happiness in the little things, celebrating the beauty of being unapologetically oneself.

The COUCOU Tracy Bag (HKD 690) features the playful word "COUCOU" alongside a heart, embodies a spirit of warmth and connection. "COUCOU", a French term for "Hello," invites a friendly greeting and symbolizes the joy of welcoming others into our lives. The heart emphasizes love and affection, making this bag not just a fashion statement but a heartfelt accessory for everyday moments. The Jacksons believes that every time you carry this bag, you’re not only showcasing a unique style but also spreading positivity and friendliness wherever you go.

The TO THE DISCO Drew Bag (HKD 890) proclaims bold print "TO THE DISCO", captures the essence of joy, celebration, and carefree spirit. This vibrant message invites you to embrace life’s festive moments and encourages a sense of fun and adventure. Each colorful letter represents individuality and the diverse experiences we share, making this bag a perfect companion for outings, gatherings, or simply brightening your everyday routine. The Jacksons believes that carrying this bag is a celebration of life, encouraging everyone to dance through their day with style and enthusiasm.

All The Jacksons Spring/Summer Collection handwoven jute bags are now available at Rue Madame, Clémence by Rue Madame boutiques and online stores. 

For more information, please visit:

https://ruemadame.com/collections/the-jacksons
https://clemenceworld.com/collections/the-jacksons

@ruemadameworld 

About THE JACKSONS BAG

The Jacksons Bag is a pioneering brand specializing in handwoven jute bags that combine sustainability with style. Our mission is to empower consumers through eco-friendly fashion by offering unique designs that reflect individuality and craftsmanship. Each piece is thoughtfully created by skilled artisans, ensuring that every bag is not only a fashion statement but also a commitment to environmental responsibility. The Jacksons Bag is exclusively available at Rue Madame and Clémence by Rue Madame, providing access to a collection that stands out for its quality and artistic flair. Join us in embracing fashion that makes a positive impact.

About RUE MADAME

Rue Madame is the only concept store in Asia specialising in contemporary fashion and exceptional service. We are curating fashion happiness, we are on a mission to make every woman feel happy and empowered. Rue Madame handpicks over 100 brands, acting as a bridge between European and US fashion brands that may not have a presence in Asia. We provide access to hot new brands and fresh looks that cannot be found anywhere else.

Rue Madame currently operates 5 stores in total (in Hong Kong SAR, Guangzhou and Singapore).

ABOUT CLÉMENCE BY RUE MADAME

Bringing honest fashion from around the world to your doorstep, Clémence by Rue Madame is your go-to neighbourhood store that has handpicked the best of hundreds of emerging fashion brands just for you. Located in easily accessible locations, Clémence wishes to be your fashion confidante. Approachable, friendly, and wise, Clémence is the stylish friend you trust for fashion advice and joyful companionship.

Clemence currently operates 9 stores in total (in Hong Kong SAR and Singapore).

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