Showcasing a perfect physique where fashionable design meets the spirit of “teamwork” and “sportsmanship”

Hong Kong, 19 November 2025 — Since 2005, the famous French fashion brand American Vintage has developed a unique universe with its iconic style that goes far beyond its women’s, men’s, and children’s wardrobe. The design team aimed to reflect the brand's consistent core values, encouraging physical health and mental well-being, as well as promoting the concepts of "teamwork" and "sportsmanship,". American Vintage is launching its first-ever sports collection for adults, offering a range of comfortable, well-fitting sportswear that allows you to dress with unrestrained freedom and showcase an effortless chic for any sporting occasion.

Michaël Azoulay founded the American Vintage brand in Marseille in 2005, inspired by the United States. He was struck by the vast open spaces and the relaxed atmosphere they create, leading him to redesign the most timeless basic, the T-shirt. Since its inception, American Vintage has been dedicated to creating sleek, comfortable, and effortlessly wearable pieces designed as wardrobe staples for all seasons. Bold colors, distinctive prints, patchwork details, and soft fabrics have become the brand’s signature, capturing an easygoing spirit while empowering individuals to express their unique styles. More than just clothing, American Vintage embodies an authentic and refined approach to everyday living.

The American Vintage adult sports collection adheres to exquisite craftsmanship, focusing on premium materials and comfortable tailoring. Inspired by retro and contemporary styles, it injects the brand's classic elements into a series of activewear, including sports bras, sports T-shirts, sports sweatshirts, and leggings. This creates a modern, stylish look, showing that even activewear can be fashionable. To pay homage to the brand, the activewear infuses the brand's founding year "05" logo in different places, and also features the "American Vintage Sports Club" wording, which appears for the first time, reflecting two of the brand’s core values: "teamwork" and "sportsmanship." In terms of colors, The sports collection uses the brand’s signature colors, including mineral tones, warm hues, and pop shades. In terms of materials, lightweight, breathable, and stretchable fabrics have been selected, including nylon, spandex, and polyester. These allow you to move freely, stay cool and comfortable during exercise, it's definitely become a must-have item for sporting occasions.

The new American Vintage sports collection is available online, selected American Vintage stores in Hong Kong and selected American Vintage stores Macau from now. The selected Hong Kong American Vintage store locations are K11 Musea, Pacific Place, Times Square and Fashion Walk, while the selected Macau store location is Shoppes at Venetian.

For more information, please visit:
https://www.americanvintage-store.com/hk/

About AMERICAN VINTAGE

In 2005, young Marseille entrepreneur, Michaël Azoulay, founded American Vintage. Inspired by his trips to the United States, he crafted the brand identity around freedom of spirit. An ode to simplicity and authenticity, American Vintage’s trademark style is underpinned by casual cuts and a nuanced colour range. Its signature MAS Supima Basic T-shirt collection has led to a mini-revolution in the world of fashion, transforming the T-shirt from a daily essential into a collection piece.

About RUE MADAME FASHION GROUP

Rue Madame Fashion Group (RMFG) was founded in 2010 by Ariane Zagury, dedicated to presenting top European and Asian fashion brands, including American Vintage, Hobbs, Phase Eight, Gerard Darel, Sweaty Betty and Jonak, and operating multi-brand fashion stores under the Rue Madame name. As of 2025, the business has expanded across Hong Kong, China, and Singapore, with over 40 retail points and 4 online platforms.

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A Fresh Take on Modern French Elegance
Grand Opening of New Boutique at Lee Garden Two, Causeway Bay

Hong Kong, October 28, 2025 — Gerard Darel, the iconic French fashion house founded in 1971 by Danièle and Gérard Darel in Paris, is synonymous with Parisian elegance and modern femininity. Celebrated worldwide for its superb craftsmanship and minimalist sophistication, the brand enjoys a devoted global following with boutiques spanning key fashion capitals.

Gerard Darel proudly announces the grand opening of its newest boutique at Lee Garden Two,  Causeway Bay. This prime location underscores the brand’s commitment to offering an elevated shopping experience to Hong Kong’s discerning customers. The opening coincides with the launch of the Fall/Winter 2025 collection, which reinterprets seasonal essentials with a fresh, trend-forward yet timeless elegance—perfectly capturing the art of Fall/Winter style.

Gerard Darel’s design philosophy centers on timeless, quality craftsmanship, and effortlessly sophisticated femininity. The brand crafts understated luxury pieces combining classic Parisian elegance with contemporary relevance across ready-to-wear, leather goods, jewelry, and footwear. Celebrating the chic, natural, and versatile spirit of the Parisian woman, Gerard Darel’s collections transcend seasons to become wardrobe staples, securing the brand’ stature as a benchmark of accessible luxury.

This Fall/Winter, Gerard Darel continues its legacy of timeless design with a refined selection that reflects enduring style. The collection highlights include signature handbags such as the iconic 24H, its smaller counterpart the 18H, and the elegant Lady bag, alongside the legendary Anna jeans and the refined leather garments. Each piece echoes French elegance through a blend of classic heritage and modern sensibility, reflecting the season’s warmth and sophistication with effortless grace.

24H Bag

The 24H Bag epitomizes the brand’s dedication to combining style and practicality. Crafted from high-quality supple leather, meticulously finished in Parisian ateliers, it features a minimalist rounded silhouette enhanced by playful details like a drawstring closure. Inside, multiple zipped compartments provide organized storage, all while maintaining a lightweight, sleek design suitable for any occasion. The Fall/Winter 2025 updates bring richer materials, refined metallic accents, and a more versatile interior layout, ensuring it remains a timeless companion for confident, independent women.

18H Bag

The 18H Bag, inspired by the legendary 24H Bag but in a more compact size, is an instant favorite thanks to its perfect everyday dimensions. Made from premium sheepskin with a distinctive bubbled texture, it offers softness, durability, and lightweight ease. Its versatile design includes magnetic closure and can be styled as a handbag, shoulder bag, or crossbody, with practical compartments making it an elegant accessory for modern living. The Fall/Winter 2025 version introduces richer color layering and enhanced metallic details, perfectly blending classic elegance with contemporary fashion.

Lady Bag

The Lady Bag refined sophistication with everyday practicality. Crafted from supple, lightweight sheepskin leather known for durability and a beautiful natural texture, its well-proportioned size accommodates essentials without compromising style. Smooth suede and fine-grain leather contrast to create rich textures enriched with new colors and metallic accents in Fall/Winter 2025, emphasizing French elegance and versatile charm. Design for comfort and portability, it is the quintessential companion for professional and casual settings alike.

Anna Jeans

The Anna Jeans remain a signature item, embodying the brand's storytelling of vintage French elegance. Made from organic and recycled cotton, they represent a commitment to sustainability without sacrificing style.  Inspired by the flare styles of the 70s, the Anna Jeans feature high waistcuts, flared legs, fringed hems, and subtle “GD” embroidery, blending retro spirit with modern tailoring. For Fall/Winter 2025, new textures like soft corduroy and two-tone panels add depth while maintaining comfort and flattering silhouettes.

Gerard Darel’s leather garment collection is crafted from premium, sustainable leathers with meticulous details — stitching, hardware, and cuts creating both elegance and function. Fall/Winter 2025 highlights include a burgundy fitted jacket with classic tailoring and a bold black oversized leather piece, blending suede and smooth leather to evoke urban energy and Parisian street cool. These pieces combine quality and durability, empowering wearers with confidence for the season.

For more information, please visit: https://ruemadame.com/collections/gerard-darel

About GERARD DAREL

Danièle and Gerard Darel founded the Gerard Darel house in France, in 1971. Behind the Gerard Darel  style, there is a true tradition of excellence. Selection of fabrics and skins, work on the fallen and the  fluidity of the cuts, care taken with the quality of the finishes.

About RUE MADAME FASHION GROUP

Rue Madame Fashion Group (RMFG) was founded in 2010 by Ariane Zagury, dedicated to presenting top European and Asian fashion brands, including American Vintage, Hobbs, Phase Eight, Gerard Darel, Sweaty Betty and Jonak, and operating multi-brand fashion stores under the Rue Madame and Clémence by Rue Madame name. As of 2025, the business has expanded across Hong Kong, China, and Singapore, with over 40 retail points and 4 online platforms.

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Six New Brands Perfectly Embody The “Work Hard, Play Hard” Spirit

Hong Kong, October 9, 2025 —Clémence by Rue Madame is a fashion select store that continues to redefine what this concept means in Asia by blending Parisian spirit, neighbourhood warmth, and a stage for emerging designers.  In just a few years, it has expanded to six boutiques across Hong Kong. More than a store, Clémence brings honest fashion from around the world right to your doorstep, brightening your day with carefully handpicked pieces from hundreds of emerging brands—curated just for you. The brand captures the vibrant spirit of confident, modern women with a youthful edge and dynamic lifestyle.  For Fall/Winter, Clémence curates a line-up of emerging brands, interpreting the “Work Hard, Play Hard” lifestyle with stylish pieces that promote a balance between professional ambition and personal enjoyment.  Throughout, Clémence remains accessible in attitude, pricing, and store environment, making discovery effortless for every discerning customer.

Clémence embodies classic style with a forever young and fun-loving spirit, freshening up the modern women’s wardrobe. As your fashion’s friendly neighbour, the brand offers accessible, stylish pieces.

Founded by women for women, Clémence upholds a refined yet approachable ethos, acting like a close friend who helps discover iconic and timeless fashion staples. Clémence is the store where you discover something new every week — pieces that effortlessly carry you from office to dinner with friends. Ultimately, Clémence is becoming the friendly neighbor connecting you to the fashion world, combining style, quality, and warmth to enrich the lifestyle of modern women.

Clémence cares deeply for its customers, promoting wellness for body and mind. The dynamic lifestyle balance embodied by “Work Hard, Play Hard” takes centre stage in the FW25 collection, encouraging individuals to put their best effort into their careers while also prioritising time for relaxation and play to maintain overall happiness and health.

Clémence’s brand philosophy aligns seamlessly with the “Work Hard, Play Hard” theme, reflecting a commitment to quality, authenticity and versatility. The collection features pieces perfect for both focused workdays and lively, carefree moments, allowing women to express their individuality whether at the office or enjoying leisure time. By blending serious and playful elements, the FW25 collection captures the energy of the brand. It embraces both the seriousness of “working hard” through fashion innovation, and the joyfulness and boldness of “playing hard” with new-in brands that lead trends and inspire creativity — reflecting the lifestyle of modern women.

This season features six exciting new brands, including Bobo Choses, Dr. Bloom, Indi & Cold, Sienne, Tiny Big Sister, and Damson Madder. Each brand brings fresh, cutting-edge style, craftsmanship, and creativity that complement Clémence’s vision, blending fashion with function to offer both productivity and personal style for fashion-forward urban women.

Playful Prints - Bobo Choses
Work Hard               Bobo Choses Relaxed Fit Pants (Navy Blue) HK$1,690	Play Hard Bobo Choses Color Block Cardigan (Multi) HK$1,990
Founded in Barcelona in 2009, Bobo Choses began as a children’s label before expanding into womenswear. Known for its whimsical designs, bold colors and graphic prints, the brand draws inspiration from childhood play and everyday discovery, to celebrate joy and curiosity.   The Fall/Winter collection blends vibrant motifs with soft hues, combining comfort and functionality for all ages. From relaxed tees and colorful skirts to statement outerwear and accessories, each piece reflects a carefree, playful spirit. Sustainability remains central to the brand’s ethos, with organic cotton and eco-friendly materials used throughout. Bobo Choses is the go-to brand for style-conscious consumers who value creativity and environmental responsibility.
Colorful Joy - Dr. Bloom
Work Hard DR BLOOM Cute Skirt (Khaki) HK$1,490	Play Hard DR BLOOM Fun Shirt (Pink) HK$990
Established in Barcelona in 2012, Dr. Bloom is known for its exuberant use of color and playful aesthetic. Through bold, expressive palettes, the brand encourages women to embrace positivity, creativity and courage, believing that color can uplift moods and become part of one’s identity.  Dr. Bloom is a vibrant and sophisticated women’s fashion brand.   This season’s theme, “Discovery,” symbolises a journey of delightful exploration. The Fall/Winter collection fuses vivid colors with imaginative prints, modern tailoring and soft fabrics, showcasing the multifaceted charm of women and their pursuit of freedom. A perfect combination of fashion and art, the wardrobe essentials empower modern women to face life’s challenges with flair.
Conscious Cool - Indi & Cold
Work Hard INDI & COLD Twill Overshirt (Oliva) HK$1,490	Play Hard INDI & COLD Teddy Plaid Vest (Oliva) HK1,290
Founded in Spain in 2012, Indi & Cold champions authenticity through diverse fashion, helping women express their true selves and define their own attitude.  The brand integrates high-performance SeaWool — an antibacterial, odor-resistant, anti-mould, UV-protective, warm and highly elastic yarn made from seashell waste — to reduce its carbon footprint and promote sustainable practices.   This season’s collection is themed “Misty Waves”, drawing inspiration from the ocean’s haze and shimmer. Grey-blue tones are used to induce serenity. Flowing lines and lightweight textures sculpt soft silhouettes, while functional fabrics ensure warmth and comfort. The collection reflects the brand’s commitment to elegance, self-expression and conscious living — making it an ideal choice for women seeking both style and substance.
Modern Femininity - Sienne
Work Hard SIENNE Anne Mohair Cardigan (Red) HK$1,890	Play Hard SIENNE Camelia Pleats Skirt (Camel) HK$1,590
Sienne is a Seoul-based fashion brand whose name means “hers” in French. The brand embodies a refined vintage-inspired style, featuring premium fabrics, whimsical detailing and effortless silhouettes. Popular among young women, Sienne’s designs are rooted in everyday life, with a strong emphasis on fashion as storytelling.   The Fall/Winter collection merges retro charm with modern sensibility. Luxurious materials and elegant cuts create pieces that are both stylish and comfortable. Soft tones and delicate textures highlight inner strength and quiet confidence, making each garment a wearable work of art adored by contemporary women.
Modern Femininity - The Tiny Big Sister
Work Hard   THE TINY BIG SISTER Sara Sweater (Dark Brown) HK$1,490	Play Hard THE TINY BIG SISTER Sara Bow Sweater (Dark Brown) HK$1,590
Launched in Barcelona in 2018, The Tiny Big Sister is the grown-up sister brand of beloved children’s label Tiny Cottons, founded by husband-and-wife duo Barb Bruno and Gerard Lazcano. Known for its fashion-forward silhouettes, bold prints, unique fabrics and refined detailing. The designs are created in-house, with a focus on quality, fit, and elegance while embedding fun and humor at the core. The brand is recognized for mixing bright, vivid colors, botanical prints, and graphic motifs.   The Fall/Winter “Midnight Sun” collection is inspired by the Nordic summer light, offering sun-kissed tones and airy shapes that radiate effortless elegance and energy. Deep browns, navy blues and forest greens form the base palette, accented by vibrant reds, blues and soft winter pastels. Designed for women who embrace individuality and inner strength, the collection is a refined yet contemporary wardrobe staple.
Street-Led Style - Damson Madder
Work Hard DAMSON MADDER Cassia Shrunken Rugby (Green Stripe) HK$690	Play Hard DAMSON MADDER Pixie Wool Bomber Jacket (Leopard) HK1,790
Damson Madder is a sustainable fashion label founded in London in 2020 by Emma Hill, named after her favourite natural dye shades: Damson (plum) and Madder (flower). The brand is known for its playful, cottagecore-meets-Scandi aesthetic, often expressed through loose-fit silhouettes. The brand has gained a cult following among fashion influencers and celebrities for its distinctive prints, and maximalist yet sustainable approach.    The Fall/Winter “Bold Impressions” collection combines vivid colors with luxurious textures like suede and wool, creating a look that’s both nostalgic and modern. With a focus on versatility and durability, the pieces are crafted from organic and recycled materials, staying true to the brand’s ethos: “maximum style, minimal impact”. Signature leopard prints remain a bestseller, now reimagined in reversible and multifunctional designs, perfect for women who balance bold style with eco-conscious values. For more information, please visit: www.Clemenceworld.com     Clémence by Rue Madame Hong Kong Locations:   Shop 116, Level 1, K11 Art Mall, No. 18 Hanoi Road, Tsim Sha Tsui, Kowloon, Hong Kong +852 2972 2020 Shop Units 110-111, 1/F, The Southside, Aberdeen Inland Lot No. 467, Heung Yip Road, Wong Chuk Hang, Hong Kong +852 3564 8358 Shop 521A, 5/F., Times Square, Causeway Bay, Hong Kong                                            +852 3188 4666 Shop 291, Cityplaza, 18 Taikoo Shing Road, Taikoo Shing, Hong Kong +852 2234 9110 Shop 1151-1152, Level 1, YOHO Mall I, 9 Long Yat Road, Yuen Long, NT +852 3795 7430 Shop 482A, Level 4, New Town Plaza Phase I, 18-19 Sha Tin Centre Street, Sha Tin, Hong Kong +852 2234 7200     @clemenceworld       Rue Madame Hong Kong Locations:   Shop No. 233&233A, Level 2, K11 Musea, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui +852 3188 1087 Shop 3082A, Podium Level 3, ifc Mall, Central      +852 2234 7880 Shop 115, 1/F, Lee Garden Two, 28 Yun Ping Road, Causeway Bay                    +852 2972 2021     @ruemadameworld       ABOUT CLÉMENCE BY RUE MADAME Bringing honest fashion from around the world to your doorstep, Clémence by Rue Madame is your go-to neighbourhood store that has handpicked the best of hundreds of emerging fashion brands just for you. Located in easily accessible locations, Clémence wishes to be your fashion confidante. Approachable, friendly, and wise, Clémence is the stylish friend you trust for fashion advice and joyful companionship. Clemence currently operates 9 stores in total (in Hong Kong SAR and Singapore).   About RUE MADAME Rue Madame is the only concept store in Asia specialising in contemporary fashion and exceptional service. We are curating fashion happiness, we are on a mission to make every woman feel happy and empowered. Rue Madame handpicks over 100 brands, acting as a bridge between European and US fashion brands that may not have a presence in Asia. We provide access to hot new brands and fresh looks that cannot be found anywhere else. Rue Madame currently operates 7 stores in total (in Hong Kong SAR, People's Republic of China and Singapore).     -Ends-   For Media Enquiries, Best Crew PR Diana Tang Tel: 9199 6723 Email: This email address is being protected from spambots. You need JavaScript enabled to view it. Vincy Wong Tel: 6874 6057 Email: This email address is being protected from spambots. You need JavaScript enabled to view it. Rue Madame Fashion Group Rachel Siu Tel: 3528 0031/ 5498 8966    Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

A Century of Expert Craftsmanship and Timeless Elegance

Hong Kong, 2 September 2025 — Rue Madame Fashion Group (RMFG), a pioneer in curating French and international brands for Asia since 2010, is proud to announce its new partnership with Maison Molli. This collaboration marks the arrival of one of Paris' most refined knitwear houses in Hong Kong, opening a new chapter for discerning women who value craftsmanship, sophistication, and effortless elegance.

Maison Molli has been founded in 1886 as a pioneer in knitted underwear, it quickly became a reference for the fineness and delicacy of its stitches by the 1950s, the maison expanded its production and its mythical newborn layette in signature garter-stitch knit was being exported across continents, establishing Molli as an international symbol of timeless elegance.

In 2014, the French Parisian, Charlotte de Fayet acquired and revived the centennial brand, infusing it with a contemporary vision. She introduced ready-to-wear women’s collections that have since become the ultimate knitwear wardrobe: feminine, sophisticated, and versatile. Today, Molli offers a complete collection of refined knitwear: couture-inspired tops, seamless sweaters, flowing skirts, textured dresses, and fluid trousers. Each piece, made from premium Italian yarns, is crafted with techniques that balance softness, resilience, and exquisite detail.

Since June 2025, LVMH Luxury Ventures took a minority stake in Molli. This investment is designed to support Molli's international development and promote its heritage in the world of knitwear.

What makes Molli truly unique is the expertise: from the meticulous selection of each yarn to the custom dyeing process that creates the “Molli exclusivity”, every step is developed in-house, ensuring uncompromising quality and refinement. Its parisian studio develops all stitches and patterns in close collaboration with family-run ateliers in France and Italy, ensuring that every creation is both technically innovative and timelessly elegant.

Molli had always embraced a conscious and respectful approach to production with particular care for animal welfare, the maison is committed to using 100% mulesing-free and fully biodegradable wool equally attentive to the environment. Molli supplies its local ateliers with only the exact quantity of yarn required, and the majority of pieces are knitted and then hand-linked, leaving no waste. Finally, all packaging is certified by the forest stewardship council ®, guaranteeing sustainable sourcing and respect for forests.

Each garment is a testament to craftsmanship, blending heritage techniques with modern femininity. With nearly 100 retail points worldwide, Molli continues to resonate with women who appreciate its elegance, comfort, and quiet luxury. Its loyal following includes international celebrities such as Antoine Arnault’s wife, Russian supermodel Natalia Vodianova, American actress Kelly Rutherford, and Dutch supermodel Doutzen Kroes. Molli has become synonymous with smart luxury, clothing that whispers rather than shouts, its collections are recognized for their ability to embody femininity in all its dimensions: free yet sophisticated, gentle yet daring.

The "Molli Collection" offers a complete knit wardrobe, from couture tops to seamless sweaters, flowing skirts, fluid pants, and couture dresses. Molli Collection is available at ifc Mall store from now. For K11 Musea and Lee Garden stores, the Molli Collection will be available from 5 September 2025.

For more information, please visit: https://ruemadame.com/collections/molli

(Available on September 5)

ABOUT MOLLI

Founded in 1886, Molli has singled out over the years in the world of knitwear by its exceptional know-how, and the finesse and delicacy of its knitwear. The aim: to become an essential reference in the sector.

About RUE MADAME

Rue Madame is the only concept store in Asia specialising in contemporary fashion and exceptional service. We are curating fashion happiness, we are on a mission to make every woman feel happy and empowered. Rue Madame handpicks over 100 brands, acting as a bridge between European and US fashion brands that may not have a presence in Asia. We provide access to hot new brands and fresh looks that cannot be found anywhere else.

Rue Madame currently operates 6 stores in total (in Hong Kong SAR, People's Republic of China and Singapore).

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