Six New Brands Perfectly Embody The “Work Hard, Play Hard” Spirit

Hong Kong, October 9, 2025 —Clémence by Rue Madame is a fashion select store that continues to redefine what this concept means in Asia by blending Parisian spirit, neighbourhood warmth, and a stage for emerging designers.  In just a few years, it has expanded to six boutiques across Hong Kong. More than a store, Clémence brings honest fashion from around the world right to your doorstep, brightening your day with carefully handpicked pieces from hundreds of emerging brands—curated just for you. The brand captures the vibrant spirit of confident, modern women with a youthful edge and dynamic lifestyle.  For Fall/Winter, Clémence curates a line-up of emerging brands, interpreting the “Work Hard, Play Hard” lifestyle with stylish pieces that promote a balance between professional ambition and personal enjoyment.  Throughout, Clémence remains accessible in attitude, pricing, and store environment, making discovery effortless for every discerning customer.

Clémence embodies classic style with a forever young and fun-loving spirit, freshening up the modern women’s wardrobe. As your fashion’s friendly neighbour, the brand offers accessible, stylish pieces.

Founded by women for women, Clémence upholds a refined yet approachable ethos, acting like a close friend who helps discover iconic and timeless fashion staples. Clémence is the store where you discover something new every week — pieces that effortlessly carry you from office to dinner with friends. Ultimately, Clémence is becoming the friendly neighbor connecting you to the fashion world, combining style, quality, and warmth to enrich the lifestyle of modern women.

Clémence cares deeply for its customers, promoting wellness for body and mind. The dynamic lifestyle balance embodied by “Work Hard, Play Hard” takes centre stage in the FW25 collection, encouraging individuals to put their best effort into their careers while also prioritising time for relaxation and play to maintain overall happiness and health.

Clémence’s brand philosophy aligns seamlessly with the “Work Hard, Play Hard” theme, reflecting a commitment to quality, authenticity and versatility. The collection features pieces perfect for both focused workdays and lively, carefree moments, allowing women to express their individuality whether at the office or enjoying leisure time. By blending serious and playful elements, the FW25 collection captures the energy of the brand. It embraces both the seriousness of “working hard” through fashion innovation, and the joyfulness and boldness of “playing hard” with new-in brands that lead trends and inspire creativity — reflecting the lifestyle of modern women.

This season features six exciting new brands, including Bobo Choses, Dr. Bloom, Indi & Cold, Sienne, Tiny Big Sister, and Damson Madder. Each brand brings fresh, cutting-edge style, craftsmanship, and creativity that complement Clémence’s vision, blending fashion with function to offer both productivity and personal style for fashion-forward urban women.

Playful Prints - Bobo Choses
Work Hard               Bobo Choses Relaxed Fit Pants (Navy Blue) HK$1,690	Play Hard Bobo Choses Color Block Cardigan (Multi) HK$1,990
Founded in Barcelona in 2009, Bobo Choses began as a children’s label before expanding into womenswear. Known for its whimsical designs, bold colors and graphic prints, the brand draws inspiration from childhood play and everyday discovery, to celebrate joy and curiosity.   The Fall/Winter collection blends vibrant motifs with soft hues, combining comfort and functionality for all ages. From relaxed tees and colorful skirts to statement outerwear and accessories, each piece reflects a carefree, playful spirit. Sustainability remains central to the brand’s ethos, with organic cotton and eco-friendly materials used throughout. Bobo Choses is the go-to brand for style-conscious consumers who value creativity and environmental responsibility.
Colorful Joy - Dr. Bloom
Work Hard DR BLOOM Cute Skirt (Khaki) HK$1,490	Play Hard DR BLOOM Fun Shirt (Pink) HK$990
Established in Barcelona in 2012, Dr. Bloom is known for its exuberant use of color and playful aesthetic. Through bold, expressive palettes, the brand encourages women to embrace positivity, creativity and courage, believing that color can uplift moods and become part of one’s identity.  Dr. Bloom is a vibrant and sophisticated women’s fashion brand.   This season’s theme, “Discovery,” symbolises a journey of delightful exploration. The Fall/Winter collection fuses vivid colors with imaginative prints, modern tailoring and soft fabrics, showcasing the multifaceted charm of women and their pursuit of freedom. A perfect combination of fashion and art, the wardrobe essentials empower modern women to face life’s challenges with flair.
Conscious Cool - Indi & Cold
Work Hard INDI & COLD Twill Overshirt (Oliva) HK$1,490	Play Hard INDI & COLD Teddy Plaid Vest (Oliva) HK1,290
Founded in Spain in 2012, Indi & Cold champions authenticity through diverse fashion, helping women express their true selves and define their own attitude.  The brand integrates high-performance SeaWool — an antibacterial, odor-resistant, anti-mould, UV-protective, warm and highly elastic yarn made from seashell waste — to reduce its carbon footprint and promote sustainable practices.   This season’s collection is themed “Misty Waves”, drawing inspiration from the ocean’s haze and shimmer. Grey-blue tones are used to induce serenity. Flowing lines and lightweight textures sculpt soft silhouettes, while functional fabrics ensure warmth and comfort. The collection reflects the brand’s commitment to elegance, self-expression and conscious living — making it an ideal choice for women seeking both style and substance.
Modern Femininity - Sienne
Work Hard SIENNE Anne Mohair Cardigan (Red) HK$1,890	Play Hard SIENNE Camelia Pleats Skirt (Camel) HK$1,590
Sienne is a Seoul-based fashion brand whose name means “hers” in French. The brand embodies a refined vintage-inspired style, featuring premium fabrics, whimsical detailing and effortless silhouettes. Popular among young women, Sienne’s designs are rooted in everyday life, with a strong emphasis on fashion as storytelling.   The Fall/Winter collection merges retro charm with modern sensibility. Luxurious materials and elegant cuts create pieces that are both stylish and comfortable. Soft tones and delicate textures highlight inner strength and quiet confidence, making each garment a wearable work of art adored by contemporary women.
Modern Femininity - The Tiny Big Sister
Work Hard   THE TINY BIG SISTER Sara Sweater (Dark Brown) HK$1,490	Play Hard THE TINY BIG SISTER Sara Bow Sweater (Dark Brown) HK$1,590
Launched in Barcelona in 2018, The Tiny Big Sister is the grown-up sister brand of beloved children’s label Tiny Cottons, founded by husband-and-wife duo Barb Bruno and Gerard Lazcano. Known for its fashion-forward silhouettes, bold prints, unique fabrics and refined detailing. The designs are created in-house, with a focus on quality, fit, and elegance while embedding fun and humor at the core. The brand is recognized for mixing bright, vivid colors, botanical prints, and graphic motifs.   The Fall/Winter “Midnight Sun” collection is inspired by the Nordic summer light, offering sun-kissed tones and airy shapes that radiate effortless elegance and energy. Deep browns, navy blues and forest greens form the base palette, accented by vibrant reds, blues and soft winter pastels. Designed for women who embrace individuality and inner strength, the collection is a refined yet contemporary wardrobe staple.
Street-Led Style - Damson Madder
Work Hard DAMSON MADDER Cassia Shrunken Rugby (Green Stripe) HK$690	Play Hard DAMSON MADDER Pixie Wool Bomber Jacket (Leopard) HK1,790
Damson Madder is a sustainable fashion label founded in London in 2020 by Emma Hill, named after her favourite natural dye shades: Damson (plum) and Madder (flower). The brand is known for its playful, cottagecore-meets-Scandi aesthetic, often expressed through loose-fit silhouettes. The brand has gained a cult following among fashion influencers and celebrities for its distinctive prints, and maximalist yet sustainable approach.    The Fall/Winter “Bold Impressions” collection combines vivid colors with luxurious textures like suede and wool, creating a look that’s both nostalgic and modern. With a focus on versatility and durability, the pieces are crafted from organic and recycled materials, staying true to the brand’s ethos: “maximum style, minimal impact”. Signature leopard prints remain a bestseller, now reimagined in reversible and multifunctional designs, perfect for women who balance bold style with eco-conscious values. For more information, please visit: www.Clemenceworld.com     Clémence by Rue Madame Hong Kong Locations:   Shop 116, Level 1, K11 Art Mall, No. 18 Hanoi Road, Tsim Sha Tsui, Kowloon, Hong Kong +852 2972 2020 Shop Units 110-111, 1/F, The Southside, Aberdeen Inland Lot No. 467, Heung Yip Road, Wong Chuk Hang, Hong Kong +852 3564 8358 Shop 521A, 5/F., Times Square, Causeway Bay, Hong Kong                                            +852 3188 4666 Shop 291, Cityplaza, 18 Taikoo Shing Road, Taikoo Shing, Hong Kong +852 2234 9110 Shop 1151-1152, Level 1, YOHO Mall I, 9 Long Yat Road, Yuen Long, NT +852 3795 7430 Shop 482A, Level 4, New Town Plaza Phase I, 18-19 Sha Tin Centre Street, Sha Tin, Hong Kong +852 2234 7200     @clemenceworld       Rue Madame Hong Kong Locations:   Shop No. 233&233A, Level 2, K11 Musea, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui +852 3188 1087 Shop 3082A, Podium Level 3, ifc Mall, Central      +852 2234 7880 Shop 115, 1/F, Lee Garden Two, 28 Yun Ping Road, Causeway Bay                    +852 2972 2021     @ruemadameworld       ABOUT CLÉMENCE BY RUE MADAME Bringing honest fashion from around the world to your doorstep, Clémence by Rue Madame is your go-to neighbourhood store that has handpicked the best of hundreds of emerging fashion brands just for you. Located in easily accessible locations, Clémence wishes to be your fashion confidante. Approachable, friendly, and wise, Clémence is the stylish friend you trust for fashion advice and joyful companionship. Clemence currently operates 9 stores in total (in Hong Kong SAR and Singapore).   About RUE MADAME Rue Madame is the only concept store in Asia specialising in contemporary fashion and exceptional service. We are curating fashion happiness, we are on a mission to make every woman feel happy and empowered. Rue Madame handpicks over 100 brands, acting as a bridge between European and US fashion brands that may not have a presence in Asia. We provide access to hot new brands and fresh looks that cannot be found anywhere else. Rue Madame currently operates 7 stores in total (in Hong Kong SAR, People's Republic of China and Singapore).     -Ends-   For Media Enquiries, Best Crew PR Diana Tang Tel: 9199 6723 Email: This email address is being protected from spambots. You need JavaScript enabled to view it. Vincy Wong Tel: 6874 6057 Email: This email address is being protected from spambots. You need JavaScript enabled to view it. Rue Madame Fashion Group Rachel Siu Tel: 3528 0031/ 5498 8966    Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

A Century of Expert Craftsmanship and Timeless Elegance

Hong Kong, 2 September 2025 — Rue Madame Fashion Group (RMFG), a pioneer in curating French and international brands for Asia since 2010, is proud to announce its new partnership with Maison Molli. This collaboration marks the arrival of one of Paris' most refined knitwear houses in Hong Kong, opening a new chapter for discerning women who value craftsmanship, sophistication, and effortless elegance.

Maison Molli has been founded in 1886 as a pioneer in knitted underwear, it quickly became a reference for the fineness and delicacy of its stitches by the 1950s, the maison expanded its production and its mythical newborn layette in signature garter-stitch knit was being exported across continents, establishing Molli as an international symbol of timeless elegance.

In 2014, the French Parisian, Charlotte de Fayet acquired and revived the centennial brand, infusing it with a contemporary vision. She introduced ready-to-wear women’s collections that have since become the ultimate knitwear wardrobe: feminine, sophisticated, and versatile. Today, Molli offers a complete collection of refined knitwear: couture-inspired tops, seamless sweaters, flowing skirts, textured dresses, and fluid trousers. Each piece, made from premium Italian yarns, is crafted with techniques that balance softness, resilience, and exquisite detail.

Since June 2025, LVMH Luxury Ventures took a minority stake in Molli. This investment is designed to support Molli's international development and promote its heritage in the world of knitwear.

What makes Molli truly unique is the expertise: from the meticulous selection of each yarn to the custom dyeing process that creates the “Molli exclusivity”, every step is developed in-house, ensuring uncompromising quality and refinement. Its parisian studio develops all stitches and patterns in close collaboration with family-run ateliers in France and Italy, ensuring that every creation is both technically innovative and timelessly elegant.

Molli had always embraced a conscious and respectful approach to production with particular care for animal welfare, the maison is committed to using 100% mulesing-free and fully biodegradable wool equally attentive to the environment. Molli supplies its local ateliers with only the exact quantity of yarn required, and the majority of pieces are knitted and then hand-linked, leaving no waste. Finally, all packaging is certified by the forest stewardship council ®, guaranteeing sustainable sourcing and respect for forests.

Each garment is a testament to craftsmanship, blending heritage techniques with modern femininity. With nearly 100 retail points worldwide, Molli continues to resonate with women who appreciate its elegance, comfort, and quiet luxury. Its loyal following includes international celebrities such as Antoine Arnault’s wife, Russian supermodel Natalia Vodianova, American actress Kelly Rutherford, and Dutch supermodel Doutzen Kroes. Molli has become synonymous with smart luxury, clothing that whispers rather than shouts, its collections are recognized for their ability to embody femininity in all its dimensions: free yet sophisticated, gentle yet daring.

The "Molli Collection" offers a complete knit wardrobe, from couture tops to seamless sweaters, flowing skirts, fluid pants, and couture dresses. Molli Collection is available at ifc Mall store from now. For K11 Musea and Lee Garden stores, the Molli Collection will be available from 5 September 2025.

For more information, please visit: https://ruemadame.com/collections/molli

(Available on September 5)

ABOUT MOLLI

Founded in 1886, Molli has singled out over the years in the world of knitwear by its exceptional know-how, and the finesse and delicacy of its knitwear. The aim: to become an essential reference in the sector.

About RUE MADAME

Rue Madame is the only concept store in Asia specialising in contemporary fashion and exceptional service. We are curating fashion happiness, we are on a mission to make every woman feel happy and empowered. Rue Madame handpicks over 100 brands, acting as a bridge between European and US fashion brands that may not have a presence in Asia. We provide access to hot new brands and fresh looks that cannot be found anywhere else.

Rue Madame currently operates 6 stores in total (in Hong Kong SAR, People's Republic of China and Singapore).

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Exclusive Limited Capsule Collection Is Now Available
Where summer freshness meets urban chic

Hong Kong, 14 August 2025 — French fashion favorite American Vintage and cult accessories brand Topologie have captivated trendsetters for their high-quality, effortlessly stylish pieces. This summer, the two icons unite to unveil a surprise capsule collection of limited-edition clothing and accessories— destined to create a serious shopping frenzy.

Michaël Azoulay founded the American Vintage brand in Marseille in 2005, inspired by the United States. He was struck by the vast open spaces and the relaxed atmosphere they create, leading him to redesign the most timeless basic, the T-shirt. Since its inception, American Vintage has been dedicated to creating sleek, comfortable, and effortlessly wearable pieces designed as wardrobe staples for all seasons. Bold colors, distinctive prints, patchwork details, and soft fabrics have become the brand’s signature, capturing an easygoing spirit while empowering individuals to express their unique styles. More than just clothing, American Vintage embodies an authentic and refined approach to everyday living.

This original project brings together the Marseille lifestyle and Californian cool of American Vintage with the French-Japanese aesthetic and functional minimalism of Topologie. The American Vintage x Topologie collaboration is urban, technical and summery, merging the best of both brands, their references and their inspirations.

In terms of clothing, American Vintage's timeless styles have been reinvented in soft ecru and lilac, enhanced by fuchsia pink, azure blue and orange to energize your wardrobe. Both the front and back are infused with the American Vintage and Topologie logos.

For accessories, Topologie is redesigning its iconic bags and cords in new colours, created exclusively for the collaboration, perfectly matching the clothing. A quilted bag, a reversible bucket bag and two climbing-style cords create a mini wardrobe of collectible accessories. Both bags and cords feature the American Vintage and Topologie logos.

The capsule collection is available in very limited quantities online and in selected American Vintage  and Topologie stores from now. The selected American Vintage store locations are K11 Musea, Pacific Place and Times Square, while the selected Topologie store locations are K11 Art Mall, Hysan Place and Hong Kong International Airport.

For more information, please visit:
https://www.americanvintage-store.com/hk/en/topologie/topologie.html

About AMERICAN VINTAGE

In 2005, young Marseille entrepreneur, Michaël Azoulay, founded American Vintage. Inspired by his trips to the United States, he crafted the brand identity around freedom of spirit. An ode to simplicity and authenticity, American Vintage’s trademark style is underpinned by casual cuts and a nuanced colour range. Its signature MAS Supima Basic T-shirt collection has led to a mini-revolution in the world of fashion, transforming the T-shirt from a daily essential into a collection piece.

About RUE MADAME FASHION GROUP

Rue Madame Fashion Group (RMFG) was founded in 2010 by Ariane Zagury, dedicated to presenting top European and Asian fashion brands, including American Vintage, Hobbs, Phase Eight, Gerard Darel, Sweaty Betty and Jonak, and operating multi-brand fashion stores under the Rue Madame name. As of 2025, the business has expanded across Hong Kong, China, and Singapore, with over 40 retail points and 4 online platforms.

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New Collection Shoes in Delicate Colors and Breathable Designs

Hong Kong, 9 June 2025 — Jonak, the renowned French women’s footwear brand, expands its presence in Hong Kong with the opening of a second store in the heart of Causeway Bay’s Times Square. This follows the successful launch of its first store at K11 Musea, Tsim Sha Tsui, last year. To mark this exciting milestone, Jonak also unveils its brand-new collection, featuring fresh, fashion-forward designs that are sure to become must-have staples in every shoe lover’s wardrobe.

Founded in 1964 by Marcel and Josette Nakam in Saint-Germain-des-Prés, Paris, Jonak offers fashion-forward, high-quality leather products made in Europe. The brand blends exceptional craftsmanship, thoughtful simplicity, and effortless elegance into every pair of shoes. With over 100 boutiques worldwide, Jonak has cemented its position as an influential leader in women's footwear and a true Parisian essential. The brand prides itself on balancing innovation with affordability, creating versatile, fashion-forward shoes crafted with meticulous attention to detail, delicate design and premium material.

Jonak’s second Hong Kong boutique has officially opened in Times Square, Causeway Bay, bringing its signature charm and elegance to the heart of the city. Designed with a warm and refined aesthetic, the store features crisp white walls and soft amber lighting, creating an open and inviting atmosphere. Framed artworks and oak display shelves add a touch of understated sophistication, while the light-toned interiors effortlessly evoke a Parisian sense of ease. Every detail has been thoughtfully curated to provide a seamless and elevated shopping experience. 

Jonak’s latest collection celebrates Parisian grace, effortless style, and modern fashion sensibilities. Drawing inspiration from classic retro silhouettes, the collection reimagines the beloved Mary Jane, retro icon of the 60s, transforming it into a sleeker, softer, and more versatile staple that embodies contemporary sophistication. From cow-print designs and sculptural sandals to checkered prints, the new collection pays tribute to vintage aesthetics while seamlessly blending them with today’s trends. Jonak also adds a luxurious edge to its footwear with unisex appeal, by incorporating sophisticated materials such as velvet, suede and pony-hair effects, elevating everyday looks with a chic, effortless charm.

For the Spring/Summer season, Jonak introduces soft pastel tones and breathable silhouettes that ensure comfort without compromising style, making them must-have shoes for every summer occasion. Using delicate materials such as airy mesh and intricate cutouts, the designs subtly reveal the skin, adding a sensual yet refined touch to every step. Highlights include mesh Mary Jane ballet flats, open-toe heels, and strappy sandals, all embodying the “je ne sais quoi” that Parisian women are known for. Designed for hot summer days, these styles feature lightweight soles and breathable fabrics, ensuring cool comfort while allowing wearers to glide through the season with effortless elegance and chic sophistication.

For more information, please visit: https://ruemadame.com/collections/jonak

@jonak

About JONAK

Founded in 1964 by Marcel and Josette Nakam in Saint-Germain-des-Prés, Paris, Jonak emphasizes exceptional craftsmanship, thoughtful simplicity, and inspired creations that balance innovation with affordable pricing. With over 100 stores worldwide, Jonak has secured a place in the fashion industry and is considered an influential leader in women's footwear. A pair of Jonak shoes is essential for every French woman. Today, the founders’ grandchildren continue to enrich and structure Jonak’s DNA, ensuring the brand remains a family business with a united clan encompassing family members, collaborators, and workshops.

About RUE MADAME FASHION GROUP

Rue Madame Fashion Group (RMFG) was founded in 2010 by Ariane Zagury, dedicated to presenting top European and Asian fashion brands, including American Vintage, Hobbs, Phase Eight, Gerard Darel, Sweaty Betty and Jonak, and operating multi-brand fashion stores under the Rue Madame name. As of 2025, the business has expanded across Hong Kong, China, and Singapore, with over 40 retail points and 4 online platforms.

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