Celebrates joyful street style and women's radiant authenticity

Hong Kong, March 6, 2026 — Parisian multi-brand boutique Rue Madame unveils its Spring/Summer collection "La Fille de la Rue" – a joyful Parisian street that lives in every woman's heart. "La Fille de la Rue" (The Street Girl) is a poetic ode to the modern woman who navigates the city with authenticity, transforming a classic French phrase into a warm celebration of her radiant confidence, playful individuality, and sunny street spirit.

This season, Rue Madame spotlights five distinctive brands – the bold, unisex denim-driven streetwear of Façon Jacmin; the artisanal Indian textile and handcraft of Mii; the century-old heritage of Molli luxury knitwear; the minimalist, coastal-meets-city aesthetic of St. Agni; and the modern reinterpretations of classics by Staud. Together, they embody the multifaceted spirit of "La Fille de la Rue", blending retro street energy and effortless casual wear with endless styling possibilities – inviting every woman to embrace her happy sunlit streets narrative with fearless individuality.

Official Website and Online Shop:
https://ruemadame.com/　

About RUE MADAME 

Rue Madame is a curated Parisian multi‑brand boutique in Hong Kong, mainland China and Singapore, specialising in contemporary fashion and warm, personalised service, with weekly new arrivals in store and online. We handpick limited quantities from over 100 French and international designers’ brands, acting as a bridge for brands that are often not yet available in Asia. Our mission is to bring fashion happiness to every woman, offering a unique edit of chic, wearable pieces that help her feel confident, empowered and effortlessly stylish.

About RUE MADAME FASHION GROUP

Rue Madame Fashion Group (RMFG) was founded in 2010 by Ariane Zagury and is dedicated to bringing leading European fashion brands to Asia, including American Vintage, Gerard Darel, Hobbs, Jonak and Phase Eight, while also operating multi brand boutiques under the Rue Madame and Clémence by Rue Madame names. As of 2026, the Group has expanded across Hong Kong, Mainland China, Macau and Singapore, with nearly 50 retail points and a growing presence on 5 online platforms.

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Boots and refined details for effortless city elegance

Hong Kong, December 18, 2025 — French women’s footwear brand Jonak spotlights a line-up of sleek, leg-lengthening boots as the modern woman’s must-have style allies, offering chic, wearable options for city life from day to night. Inspired by Salle Labrouste, the iconic reading room of the Paris Library, the collection translates its wood, leather, and paper tones into boots and classic silhouettes with a distinctly bookish, urban mood. Each pair is conceived as a “chapter” in a woman’s wardrobe story – from office hours to weekend strolls and evening gatherings – combining elegance, comfort, and everyday versatility.

Founded in 1964 by Marcel and Josette Nakam in Saint-Germain-des-Prés, Paris, Jonak has built its reputation on European-made leather footwear that balances fashion-forward design with refined simplicity and effortless Parisian elegance. With over 100 boutiques worldwide, the brand holds a strong position in the women’s footwear market and is often considered an essential in the French woman’s shoe wardrobe. Jonak continues to pursue innovation and value, using premium materials and meticulous craftsmanship to create designs that are both stylish and accessible.

With boots as the main protagonists, Jonak explores a palette of deep black, brown, cognac, and burgundy, echoing the rich tones of library wood, bindings, and aged pages. Knee-high and ankle styles are crafted in smooth leather, snake-effect embossing, and plush velvet, anchored by stable platforms and comfortable heels that visually elongate the legs while supporting all-day wear. Perfect with knit dresses, short skirts, or tailored trousers, these boots move seamlessly between the office, dinners, and off-duty occasions, making them ideal style staples for Hong Kong’s cooler days and nights.

Boots – Urban Adventure Chapter

Crafted in sumptuous brown velvet, the VENDOME Knee-High Platform Boots unite elevated design with comfort, featuring a Portuguese-made leather lining and insole. The sleek, leg-hugging shaft creates a streamlined silhouette, while an 8 cm block heel paired with a subtle platform offers added height without sacrificing stability. Perfectly matched with knit dresses, mini skirts, or tailored shorts, the VENDOME Boots are designed to follow the wearer from daytime city explorations to evening engagements – an unmissable statement for boot lovers.

The BORG ankle boot makes a striking impression with bold black-and-white snake-print leather sourced from Spain. Its slim 6 cm heel and elongated profile visually lengthen the leg, while the close-fitting ankle shaft ensures effortless pairing with tailored pants, skirts, or dresses. The distinctive snake texture injects energy and attitude into any look, ensuring the wearer stands out at dinners, events, and festive gatherings – a distinctive gift for fashion enthusiasts with a strong sense of individuality.

Jonak also introduces a strong line-up of sleek leather boots for a refined city look. The DJAMENA heeled boots in black leather feature elegant topstitching and a mid-height heel, offering everyday sophistication that works equally well with sharp tailoring or fluid midi skirts. DIEMA, a thin-heeled pointed-toe boot in smooth black leather, delivers a bold yet polished silhouette with a slender 7 cm heel and streamlined shaft, perfect for elongating the leg under dresses or cropped trousers.

DELEA plays with visible stitching and a pointed toe to create a structured effect, ideal for women who favour clean lines and a contemporary edge. ARGENTAT, an oval-toe ankle boot, offers a softer, rounded profile and easy ankle height, making it a versatile option for pairing with denim, culottes, or straight-leg pants. BETINA and BENICIO showcase platform constructions and higher heels, bringing a fashion-forward attitude to the range; their elevated soles add height and presence while maintaining stability, making them ideal for evenings out and statement-making looks.

Loafers – City Chapter

Beyond boots, Jonak’s signature loafers bring polished preppy flair to everyday dressing. Crafted in Portugal from premium calf leather with leather lining and a goat-leather insole, the DENORA and DUEDI loafers showcase the brand’s refined craftsmanship; DENORA features a sleek silver buckle for subtle shine, while DUEDI is finished with Jonak’s signature double “JJ” emblem for added sophistication.

The DRACULA, ALFI, and DAMANDE loafers come in supple velvet for an understated, luxurious feel that pairs effortlessly with knitwear. With comfortable 1.5 cm – 2 cm heels and classic round or almond toes, they style easily with tailored trousers, midi skirts, or dresses, while details such as ALFI’s serrated platform sole and DAMANDE’s traditional tassels add personality and timeless elegance.

Mary Janes and Ballerinas – Elegant Chapters

Mary Janes and ballerinas bring a softer, feminine dimension to the story. The DELOU, ALIENOR, and DITTUS Mary Janes are crafted in responsibly audited European workshops in Portugal, using luxurious materials such as shimmering burgundy patent leather and cozy brown velvet. Each pair features a supple leather lining, goat-leather insole, and a 5 cm – 5.5 cm low block heel with a square toe, balancing retro charm and modern chic for dresses or wide-leg trousers.

Jonak’s ballerinas are tailored for everyday ease with a refined touch. Crafted from plush velvet with an adjustable single-strap buckle, they subtly echo vintage Mary Jane charm. The DEESSE Ballerina comes in khaki, burgundy, and deep brown to pair effortlessly with denim and knitwear, while the DELIOTT Ballerina is finished with delicate metal studs for a jewel-like highlight and a subtle rock-chic twist.

Anchored in statement boots and complemented by classic loafers, Mary Janes, and ballerinas, Jonak offers Hong Kong women styling inspiration that suits the local climate while preserving a distinctly Parisian elegance. Whether on mildly cool days or in the depths of winter, there is always a perfectly balanced pair of Jonak shoes to complete the look and add a defining finishing touch.

For more information, please visit: https://ruemadame.com/collections/jonak

@jonak

About JONAK

Founded in 1964 by Marcel and Josette Nakam in Saint-Germain-des-Prés, Paris, Jonak emphasizes exceptional craftsmanship, thoughtful simplicity, and inspired creations that balance innovation with affordable pricing. With over 100 stores worldwide, Jonak has secured a place in the fashion industry and is considered an influential leader in women's footwear. A pair of Jonak shoes is essential for every French woman. Today, the founders’ grandchildren continue to enrich and structure Jonak’s DNA, ensuring the brand remains a family business with a united clan encompassing family members, collaborators, and workshops.

About RUE MADAME FASHION GROUP

Rue Madame Fashion Group (RMFG) was founded in 2010 by Ariane Zagury and is dedicated to bringing leading European fashion brands to Asia, including American Vintage, Gerard Darel, Hobbs, Jonak and Phase Eight, while also operating multi brand boutiques under the Rue Madame and Clémence by Rue Madame names. As of 2025, the Group has expanded across Hong Kong, Mainland China, Macau and Singapore, with nearly 50 retail points and a growing presence on 5 online platforms.

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Showcasing a perfect physique where fashionable design meets the spirit of “teamwork” and “sportsmanship”

Hong Kong, 19 November 2025 — Since 2005, the famous French fashion brand American Vintage has developed a unique universe with its iconic style that goes far beyond its women’s, men’s, and children’s wardrobe. The design team aimed to reflect the brand's consistent core values, encouraging physical health and mental well-being, as well as promoting the concepts of "teamwork" and "sportsmanship,". American Vintage is launching its first-ever sports collection for adults, offering a range of comfortable, well-fitting sportswear that allows you to dress with unrestrained freedom and showcase an effortless chic for any sporting occasion.

Michaël Azoulay founded the American Vintage brand in Marseille in 2005, inspired by the United States. He was struck by the vast open spaces and the relaxed atmosphere they create, leading him to redesign the most timeless basic, the T-shirt. Since its inception, American Vintage has been dedicated to creating sleek, comfortable, and effortlessly wearable pieces designed as wardrobe staples for all seasons. Bold colors, distinctive prints, patchwork details, and soft fabrics have become the brand’s signature, capturing an easygoing spirit while empowering individuals to express their unique styles. More than just clothing, American Vintage embodies an authentic and refined approach to everyday living.

The American Vintage adult sports collection adheres to exquisite craftsmanship, focusing on premium materials and comfortable tailoring. Inspired by retro and contemporary styles, it injects the brand's classic elements into a series of activewear, including sports bras, sports T-shirts, sports sweatshirts, and leggings. This creates a modern, stylish look, showing that even activewear can be fashionable. To pay homage to the brand, the activewear infuses the brand's founding year "05" logo in different places, and also features the "American Vintage Sports Club" wording, which appears for the first time, reflecting two of the brand’s core values: "teamwork" and "sportsmanship." In terms of colors, The sports collection uses the brand’s signature colors, including mineral tones, warm hues, and pop shades. In terms of materials, lightweight, breathable, and stretchable fabrics have been selected, including nylon, spandex, and polyester. These allow you to move freely, stay cool and comfortable during exercise, it's definitely become a must-have item for sporting occasions.

The new American Vintage sports collection is available online, selected American Vintage stores in Hong Kong and selected American Vintage stores Macau from now. The selected Hong Kong American Vintage store locations are K11 Musea, Pacific Place, Times Square and Fashion Walk, while the selected Macau store location is Shoppes at Venetian.

For more information, please visit:
https://www.americanvintage-store.com/hk/

About AMERICAN VINTAGE

In 2005, young Marseille entrepreneur, Michaël Azoulay, founded American Vintage. Inspired by his trips to the United States, he crafted the brand identity around freedom of spirit. An ode to simplicity and authenticity, American Vintage’s trademark style is underpinned by casual cuts and a nuanced colour range. Its signature MAS Supima Basic T-shirt collection has led to a mini-revolution in the world of fashion, transforming the T-shirt from a daily essential into a collection piece.

About RUE MADAME FASHION GROUP

Rue Madame Fashion Group (RMFG) was founded in 2010 by Ariane Zagury, dedicated to presenting top European and Asian fashion brands, including American Vintage, Hobbs, Phase Eight, Gerard Darel, Sweaty Betty and Jonak, and operating multi-brand fashion stores under the Rue Madame name. As of 2025, the business has expanded across Hong Kong, China, and Singapore, with over 40 retail points and 4 online platforms.

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A Fresh Take on Modern French Elegance
Grand Opening of New Boutique at Lee Garden Two, Causeway Bay

Hong Kong, October 28, 2025 — Gerard Darel, the iconic French fashion house founded in 1971 by Danièle and Gérard Darel in Paris, is synonymous with Parisian elegance and modern femininity. Celebrated worldwide for its superb craftsmanship and minimalist sophistication, the brand enjoys a devoted global following with boutiques spanning key fashion capitals.

Gerard Darel proudly announces the grand opening of its newest boutique at Lee Garden Two,  Causeway Bay. This prime location underscores the brand’s commitment to offering an elevated shopping experience to Hong Kong’s discerning customers. The opening coincides with the launch of the Fall/Winter 2025 collection, which reinterprets seasonal essentials with a fresh, trend-forward yet timeless elegance—perfectly capturing the art of Fall/Winter style.

Gerard Darel’s design philosophy centers on timeless, quality craftsmanship, and effortlessly sophisticated femininity. The brand crafts understated luxury pieces combining classic Parisian elegance with contemporary relevance across ready-to-wear, leather goods, jewelry, and footwear. Celebrating the chic, natural, and versatile spirit of the Parisian woman, Gerard Darel’s collections transcend seasons to become wardrobe staples, securing the brand’ stature as a benchmark of accessible luxury.

This Fall/Winter, Gerard Darel continues its legacy of timeless design with a refined selection that reflects enduring style. The collection highlights include signature handbags such as the iconic 24H, its smaller counterpart the 18H, and the elegant Lady bag, alongside the legendary Anna jeans and the refined leather garments. Each piece echoes French elegance through a blend of classic heritage and modern sensibility, reflecting the season’s warmth and sophistication with effortless grace.

24H Bag

The 24H Bag epitomizes the brand’s dedication to combining style and practicality. Crafted from high-quality supple leather, meticulously finished in Parisian ateliers, it features a minimalist rounded silhouette enhanced by playful details like a drawstring closure. Inside, multiple zipped compartments provide organized storage, all while maintaining a lightweight, sleek design suitable for any occasion. The Fall/Winter 2025 updates bring richer materials, refined metallic accents, and a more versatile interior layout, ensuring it remains a timeless companion for confident, independent women.

18H Bag

The 18H Bag, inspired by the legendary 24H Bag but in a more compact size, is an instant favorite thanks to its perfect everyday dimensions. Made from premium sheepskin with a distinctive bubbled texture, it offers softness, durability, and lightweight ease. Its versatile design includes magnetic closure and can be styled as a handbag, shoulder bag, or crossbody, with practical compartments making it an elegant accessory for modern living. The Fall/Winter 2025 version introduces richer color layering and enhanced metallic details, perfectly blending classic elegance with contemporary fashion.

Lady Bag

The Lady Bag refined sophistication with everyday practicality. Crafted from supple, lightweight sheepskin leather known for durability and a beautiful natural texture, its well-proportioned size accommodates essentials without compromising style. Smooth suede and fine-grain leather contrast to create rich textures enriched with new colors and metallic accents in Fall/Winter 2025, emphasizing French elegance and versatile charm. Design for comfort and portability, it is the quintessential companion for professional and casual settings alike.

Anna Jeans

The Anna Jeans remain a signature item, embodying the brand's storytelling of vintage French elegance. Made from organic and recycled cotton, they represent a commitment to sustainability without sacrificing style.  Inspired by the flare styles of the 70s, the Anna Jeans feature high waistcuts, flared legs, fringed hems, and subtle “GD” embroidery, blending retro spirit with modern tailoring. For Fall/Winter 2025, new textures like soft corduroy and two-tone panels add depth while maintaining comfort and flattering silhouettes.

Gerard Darel’s leather garment collection is crafted from premium, sustainable leathers with meticulous details — stitching, hardware, and cuts creating both elegance and function. Fall/Winter 2025 highlights include a burgundy fitted jacket with classic tailoring and a bold black oversized leather piece, blending suede and smooth leather to evoke urban energy and Parisian street cool. These pieces combine quality and durability, empowering wearers with confidence for the season.

For more information, please visit: https://ruemadame.com/collections/gerard-darel

About GERARD DAREL

Danièle and Gerard Darel founded the Gerard Darel house in France, in 1971. Behind the Gerard Darel  style, there is a true tradition of excellence. Selection of fabrics and skins, work on the fallen and the  fluidity of the cuts, care taken with the quality of the finishes.

About RUE MADAME FASHION GROUP

Rue Madame Fashion Group (RMFG) was founded in 2010 by Ariane Zagury, dedicated to presenting top European and Asian fashion brands, including American Vintage, Hobbs, Phase Eight, Gerard Darel, Sweaty Betty and Jonak, and operating multi-brand fashion stores under the Rue Madame and Clémence by Rue Madame name. As of 2025, the business has expanded across Hong Kong, China, and Singapore, with over 40 retail points and 4 online platforms.

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