Limited Edition Collection Honors Heritage and Inspires the Future

Hong Kong, 23 May 2025 — French fashion brand American Vintage turns twenty this year. To mark this milestone, the brand is taking its birthday celebrations on a global tour, sharing the joy with fashion lovers and loyal fans worldwide. With anniversary events already hosted in Paris and London, Hong Kong became one of the stops with a spectacular party held on May 22. The celebrations continue with the launch of a special 20th anniversary limited collection – a homepage to the brand’s iconic designs, reimagined with fresh creativity to inspire and unlock limitless possibilities.

Michaël Azoulay founded the American Vintage brand in Marseille in 2005, inspired by the United States. He had been struck by the vast open spaces and the relaxed atmosphere they create, and decided to redesign that most timeless basic, the T-shirt. Since its inception, American Vintage has been dedicated to creating sleek, comfortable, and effortlessly wearable pieces designed as wardrobe staples for all seasons. Bold colors, distinctive prints, patchwork details, and soft fabrics have become the brand’s signature, capturing an easygoing spirit while empowering individuals to express their unique styles. More than just clothing, American Vintage embodies an authentic and refined approach to everyday living.

The Hong Kong 20th anniversary event brought together a dynamic mix of media personalities and renowned digital influencers, as the brand crafted a vibrant and immersive experience. Guests were treated to an exclusive screening of American Vintage’s 20th anniversary film, reflecting on the brand’s journey, and celebrating this milestone with a blend of nostalgia and excitement. The festivities also showcased the anniversary capsule collection, offering attendees a first glimpse of the exclusive designs. The event was a spectacular finale, concluding American Vintage’s birthday celebrations.

American Vintage’s 20th anniversary collection boldly features the 20^th anniversary logo, patches, maximalist designs, and unisex aesthetics. Embracing innovation, the collection explores new creative directions, delivering a striking impact through its cuts, materials, finishes, and prototypes. The idea was to create something unique and memorable. The color palette ranges from soft pastels to deep, rich tones and vibrant brights, celebrating diversity and versatility to suit individual styles. Impeccable craftsmanship is showcased through woven labels, prints, and jacquard details, making each garment a true keepsake of this milestone. The American Vintage 20th anniversary limited editions are now available at American Vintage boutiques and online stores.

For more information, please visit:
https://www.americanvintage-store.com/hk/

About AMERICAN VINTAGE

In 2005, young Marseille entrepreneur, Michaël Azoulay, founded American Vintage. Inspired by his trips to the United States, he crafted the brand identity around freedom of spirit. An ode to simplicity and authenticity, American Vintage’s trademark style is underpinned by casual cuts and a nuanced colour range. Its signature MAS Supima Basic T-shirt collection has led to a mini-revolution in the world of fashion, transforming the T-shirt from a daily essential into a collection piece.

About RUE MADAME FASHION GROUP

Rue Madame Fashion Group (RMFG) was founded in 2010 by Ariane Zagury, dedicated to presenting top European and Asian fashion brands, including American Vintage, Hobbs, Phase Eight, Gerard Darel, Sweaty Betty and Jonak, and operating multi-brand fashion stores under the Rue Madame name. As of 2025, the business has expanded across Hong Kong, China, and Singapore, with over 40 retail points and 4 online platforms.

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Exclusive to Rue Madame and Clémence by Rue Madame: Empowering Women Through Artisan Craftsmanship

Hong Kong, 7 May 2025 — The Jacksons, a beloved British artisan bag brand, has been one of the bestsellers at Rue Madame and Clémence by Rue Madame, thanks to its eye-catching designs, exquisite craftsmanship, and commitment to sustainability. Frequently spotted in celebrity wardrobes and on the big screen, The Jacksons bags return for the Spring/Summer 2025 Collection with the exclusive PEACE series alongside an array of dopamine designs, as a celebration of positivity. Featuring a kaleidoscope of vibrant colors and joyful motifs, the collection injects optimism into everyday life, inspiring warmth and hope. These artisanal pieces are set to be this summer’s must-have fashion statement, uniting creativity and intrigue in every weave.

 The Jacksons handwoven jute bags are exclusively available in Hong Kong at Rue Madame and Clémence by Rue Madame.

The partnership between The Jacksons and Rue Madame has had a profound impact, directly transforming the lives of more than 700 women and families in Southwest Bangladesh. For over 20 years, The Jacksons has been dedicated to empowering 1,400 jute bag weavers, providing them with independence and agency. This jute bag production has not only been a symbol of sustainable fashion, but also changed the fate of countless families. It has helped alleviate food insecurity and enabled children, especially girls, to stay in school longer—many are now pursuing higher education and aspiring to administrative careers, creating significant shifts in their families' futures. Additionally, The Jacksons supports the Shamproty School for the deaf and non-verbal children by providing an ultrasound machine to improve healthcare access in remote villages. This year, The Jacksons aims to raise public awareness about the impacts of climate change, as Bangladesh faces increasingly extreme weather conditions. Looking ahead, The Jacksons believes these efforts will lead to substantial improvements in living conditions, education, and job opportunities, bringing hope to local communities.

First debut of the handwoven PEACE series, PEACE Drusilla Bag HKD790 (Left) and PEACE Drew Bag HKD890 (right)

This year, The Jacksons is proud to introduce two exclusive "PEACE" style on its handwoven jute bags. These designs symbolize the brand’s commitment to harmony and sustainability, reflecting its belief in the power of peace as a unifying force in a world that often feels divided. Each bag serves as a reminder to cherish tranquility and foster connections, both within ourselves and with others. By weaving "PEACE" into its designs, The Jacksons aims to inspire the community to embrace kindness and compassion, promoting a healthier planet and a more harmonious society.

The PEACE Drusilla Bag (HKD790) features the word "PEACE," embodying simplicity and conveying a profound message of harmony in our everyday lives. The PEACE Drew Bag (HKD890) is adorned with playful elements such as smiley face, hearts, and emojis, adding a touch of joy and positivity. Together, these designs reflect our belief in the power of peace to foster connections and inspire happiness. With each bag, The Jacksons invite the community to embrace kindness and compassion while championing sustainable fashion.

The DAISY Cara Bag (HKD690) is inspired by the daisy flower, which symbolizes purity and new beginnings. The "DAISY" design on this handwoven jute bag celebrates joy and resilience, while serving as a reminder to embrace positivity and simplicity in our lives. The vibrant colors and playful lettering reflect the cheerful spirit associated with daisies, encouraging wearers to find beauty in everyday moments. By incorporating "DAISY" into its collection, The Jacksons aims to inspire optimism and a connection to nature, reminding the community to bloom where they are planted and spread joy wherever they go.

The I DON’T CARE Drew Bag (HKD 890) embodies a bold statement of self-expression and individuality. This playful phrase encourages wearers to embrace their uniqueness and prioritize authenticity over societal expectations. In a world that often pressures us to conform and sometimes leaves little room to breathe, this design serves as a reminder to celebrate our true selves and let go of unnecessary worries. The striking colors and carefree message reflect a spirit of liberation and confidence, inviting the community to live life on their own terms and wear their attitude proudly.

The playful IYKYK (if you know you know) Cara Bag (HKD690) features a phrase that resonates with those who understand its deeper meaning, fostering a sense of community and connection among like-minded individuals and celebrating the bond formed through mutual understanding and shared moments. This design encourages wearers to embrace their unique stories and the subtleties of life that often go unnoticed, reminding us that true connection often lies in the nuances of our experiences.

The BIG EYE Cara Bag (HKD 690) features a fun and quirky face, embodying a spirit of joy and spontaneity. This playful print invites wearers to embrace their individuality and express their unique personality with a touch of humor. The vibrant colors and expressive features reflect the idea that life is meant to be enjoyed, encouraging a lighthearted approach to everyday moments. By incorporating this cheerful design, The Jacksons aims to inspire positivity and remind the community to find happiness in the little things, celebrating the beauty of being unapologetically oneself.

The COUCOU Tracy Bag (HKD 690) features the playful word "COUCOU" alongside a heart, embodies a spirit of warmth and connection. "COUCOU", a French term for "Hello," invites a friendly greeting and symbolizes the joy of welcoming others into our lives. The heart emphasizes love and affection, making this bag not just a fashion statement but a heartfelt accessory for everyday moments. The Jacksons believes that every time you carry this bag, you’re not only showcasing a unique style but also spreading positivity and friendliness wherever you go.

The TO THE DISCO Drew Bag (HKD 890) proclaims bold print "TO THE DISCO", captures the essence of joy, celebration, and carefree spirit. This vibrant message invites you to embrace life’s festive moments and encourages a sense of fun and adventure. Each colorful letter represents individuality and the diverse experiences we share, making this bag a perfect companion for outings, gatherings, or simply brightening your everyday routine. The Jacksons believes that carrying this bag is a celebration of life, encouraging everyone to dance through their day with style and enthusiasm.

All The Jacksons Spring/Summer Collection handwoven jute bags are now available at Rue Madame, Clémence by Rue Madame boutiques and online stores. 

For more information, please visit:

https://ruemadame.com/collections/the-jacksons
https://clemenceworld.com/collections/the-jacksons

@ruemadameworld 

About THE JACKSONS BAG

The Jacksons Bag is a pioneering brand specializing in handwoven jute bags that combine sustainability with style. Our mission is to empower consumers through eco-friendly fashion by offering unique designs that reflect individuality and craftsmanship. Each piece is thoughtfully created by skilled artisans, ensuring that every bag is not only a fashion statement but also a commitment to environmental responsibility. The Jacksons Bag is exclusively available at Rue Madame and Clémence by Rue Madame, providing access to a collection that stands out for its quality and artistic flair. Join us in embracing fashion that makes a positive impact.

About RUE MADAME

Rue Madame is the only concept store in Asia specialising in contemporary fashion and exceptional service. We are curating fashion happiness, we are on a mission to make every woman feel happy and empowered. Rue Madame handpicks over 100 brands, acting as a bridge between European and US fashion brands that may not have a presence in Asia. We provide access to hot new brands and fresh looks that cannot be found anywhere else.

Rue Madame currently operates 5 stores in total (in Hong Kong SAR, Guangzhou and Singapore).

ABOUT CLÉMENCE BY RUE MADAME

Bringing honest fashion from around the world to your doorstep, Clémence by Rue Madame is your go-to neighbourhood store that has handpicked the best of hundreds of emerging fashion brands just for you. Located in easily accessible locations, Clémence wishes to be your fashion confidante. Approachable, friendly, and wise, Clémence is the stylish friend you trust for fashion advice and joyful companionship.

Clemence currently operates 9 stores in total (in Hong Kong SAR and Singapore).

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凡於網店登記電郵 即獲得九折優惠

首次於網店購買任何產品 即免費贈送眼鏡袋乙個

香港，2025年4月10日 — 著名法國時尚選物店「Clémence by Rue Madame」向來積極引進多個新晉歐美品牌到香港，旗下所有的品牌皆經過精挑細選。憑著品牌獨到的時尚觸角及親切的態度，受到眾多顧客的喜愛，務求成為你值得信賴的時尚顧問，在香港短期內擴張至六間分店。為了讓本地顧客可一覽當季多個品牌最新系列的服飾及飾品配件，品牌宣布首間網店正式上線，並提供不同折扣優惠予本地顧客，而且網店新張期間發放多重精彩禮遇，隨時隨地選購心頭好。

近年網購成風，加上各大品牌每週也有新品上架，「Clémence by Rue Madame」深深明白顧客對時尚的追求，特意推出首個官方網上購物平台 (www.Clemenceworld.com)，讓大家足不出戶也能輕鬆搜購當季最新的產品，如最新的西班牙女裝品牌 Indi & Cold 、法國小眾品牌 FRNCH 以及西班牙環保時尚品牌 Thinking Mu等等，應有盡有。而且，但凡香港、中國及澳門地區的客戶，於網店消費滿港幣$400，即可享免運費，下單後秒速安排出貨及配送，務求將貨品快速送到顧客手上，即使安坐家中也能輕鬆購物。

為了慶祝 Clémence by Rue Madame 全新網店上線，任何顧客凡於網店登記電郵地址，即可享九折優惠。首次於網店購買任何產品，更可免費獲贈眼鏡袋乙個。數量有限，送完即止。

如欲了解更多資訊，請瀏覽：www.Clemenceworld.com

@clemenceworld

關於CLÉMENCE BY RUE MADAME
Clémence by Rue Madame是您可以信賴的鄰里時裝概念店，為您精心挑選了數百個新興時尚品牌中的精品，將來自世界各地的時尚單品帶到您家門口。Clémence分店位於便利的地點，希望成為您的時尚知己。Clémence是親切、友好和睿智的，是您值得信任的時尚顧問。Clémence目前在香港特別行政區和新加坡總共經營9家店舖。

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Rue Madame Introduces Santa Monica Brand Aviator Nation to Hong Kong
Rainbow Stripe Tracksuits Become Everyday Outfit Picks of International Stars

Hong Kong, 20 February 2025 — Rue Madame has a keen eye for identifying emerging brands, not only unearthing niche French brands, but also introducing the most promising European and American labels to Hong Kong. This time, the brand exclusively introduces Aviator Nation, a standout in Californian casualwear brand.

Founded in 2006, Aviator Nation is a dazzling fusion of athleisure and retro charm, featuring its signature rainbow stripes. This vibrant sportswear brand emanates youthful energy, appealing to fashion aficionados and trend-savvy youth alike. Aviator Nation quickly became a staple in the closets of international celebrities, including Paris Hilton, Lady Gaga, Katy Perry, and Ashley Tisdale, sweeping across Europe and America in a whirlwind of popularity. Proudly championing local craftsmanship, the brand manufactures all its pieces in California. Each garment undergoes careful hand-distressing to achieve a unique look.

Founder Paige Mycoskie has an insatiable love for 1970s fashion and music, which fueled her passion for sewing and design inspiration. While working at a surf shop in Southern California, she bought a sewing machine and taught herself to sew after work each day. Determined to create retro pieces, she laid the groundwork for what would eventually become Aviator Nation’s distinctive design ethos.

The most iconic item from Aviator Nation is the rainbow stripe tracksuit, exuding a 70s retro vibe with its distressed design. The versatile piece is easy for anyone to style. For a more understated look, wear the plain rainbow stripe zip-up tracksuit – the zip-up jacket features horizontal stripes on the chest, while the pants have vertical stripes on the sides. Make a bold fashion statement with the sweatshirt set printed with the Aviator Nation Logo in rainbow stripes. The top features large rainbow stripes on the chest, and small rainbow stripes near the pants pocket, both infused with the Aviator Nation logo. Stay effortlessly chic in athleisure look anytime, anywhere. 

For more information, please visit: https://ruemadame.com/collections/aviator-nation

@ruemadameworld  @aviatornation

About AVIATOR NATION

Founded in 2006, Aviator Nation is a dazzling fusion of athleisure and retro charm, featuring its signature rainbow stripes. This vibrant casualwear brand emanates youthful energy, appealing to fashion aficionados and trend-savvy youth alike. Proudly championing American craftsmanship, the brand manufactures all its pieces in California with each garment undergoing careful hand-distressing to achieve a unique look.

About RUE MADAME

Rue Madame is the only concept store in Asia specialising in contemporary fashion and exceptional service. We are curating fashion happiness, we are on a mission to make every woman feel happy and empowered. Rue Madame handpicks over 100 brands, acting as a bridge between European and US fashion brands that may not have a presence in Asia. We provide access to hot new brands and fresh looks that cannot be found anywhere else.

Rue Madame currently operates 5 stores in total (in Hong Kong SAR, Guangzhou and Singapore).

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