Founded in 2010, rue Madame focused on providing stylish and wearable pieces at reasonable prices for our clientele. Combined with our unrelenting attention to detail and our charisma, we quickly became the trusted fashion advisor for many in Hong Kong. We are credited for building and developing the stand-alone shops for American Vintage, Phase Eight, as well as bringing in now well-beloved brands to Hong Kong like Sweaty Betty and Whistles.

Rue Madame Fashion Group (RMFG) is a well-established Asian partner for international brands with 60 POS in Hong Kong SAR, Singapore, Macau SAR and China PRC in 2022 as well as 4 online platforms.
Currently, RMFG is 

• The partner of American Vintage for their retail development in Hong Kong & Singapore
• The partner of Phase Eight for their retail expansions in Hong Kong & Macau
• The partner of Whistles for their retail expansions in Hong Kong & Macau
• The partner of Sweaty Betty for their retail expansions in Hong Kong & Singapore and Macau
• The partner of Pure Group for all their retail across Mainland, Hong Kong SAR and Singapore 
• The partner of Hobbs for their retail development in Hong Kong & Macau
• The partner of Gerard Darel for their retail development in Hong Kong 

Also operates various multi brands websites and Tmall platform.