rue Madame Fashion Group
the only operator in Asia specializing in affordable luxury and cultivating locale clienteles
rue Madame Founded
Founded in 2010 by Ariane Zagury, dedicated to bringing contemporary and premium fashion brands to Asia.
Opening two Rue Madame concept shops - Lee Gardens and ifc
2011
Signature of a Joint Venture Agreement with American Vintage for their Asian shops openings
2012
Opening of two American Vintage shops
Signature of an exclusive distribution agreement with SMCP for Hong Kong and Macau and opening of 3 stores for SMCP
2014
Sold the SMCP HK and Macau business to the principal
Signature a franchise license with restaurant Le Relais de l’Entrecote in HK (along with partners) and opening of Le Relais de l’Entrecote in HK in Queen’s Road East
Signature of a JV with Phase Eight for HK and Macau and shop in IFC
2015
Opening of Rue Madame and American Vintage in Singapore
2016
Signature of partnership with Whistles
2017
Opening of the first Clémence store
2018
Signature of partnership with Hobbs
Opening of Hobbs ( first store in HK) in IFC, Dec 18
2019
Signature of partnership with Sweaty Betty
Opening Sweaty Betty ( first store in HK) in IFC mall.
2020
Opening TFG OUTLET in City Gate
Opening Hobbs in Sogo ( July 2020)
Opening Sweaty Betty in Fashion walk (July 2020)
2021
Revamp rue Madame online store
Opening Tmall Global
Opening rue Madame in Cluny Court
Opening American Vintage in ION Singapore
Opening Sweaty Betty in Pacific Place and Festival Walk.
Opening Sweaty Betty in ION SingaporeOpening Rue Madame Outlet
Opening Gerard Darel in Hong Kong
Opening Sweaty Betty in selected PURE YOGA
2022
JV to operate PURE’s retail Kurious business in all their Studios (HK SAR, China PRC and Singapore)
Opening Gerard Darel in IFC and Times Square
2023
Opening of our First store in Mainland China
Rue Madame in Guangzhou
2011
Signature of a Joint Venture Agreement with American Vintage for their Asian shops openings
2014
Sold the SMCP HK and Macau business to the principal
Signature a franchise license with restaurant Le Relais de l’Entrecote in HK (along with partners) and opening of Le Relais de l’Entrecote in HK in Queen’s Road East
Signature of a JV with Phase Eight for HK and Macau and shop in IFC
2016
Signature of partnership with Whistles
2018
Signature of partnership with Hobbs
Opening of Hobbs ( first store in HK) in IFC, Dec 18
2020
Opening TFG OUTLET in City Gate
Opening Hobbs in Sogo ( July 2020)
Opening Sweaty Betty in Fashion walk (July 2020)
2022
JV to operate PURE’s retail Kurious business in all their Studios (HK SAR, China PRC and Singapore)
Opening Gerard Darel in IFC and Times Square
Born to love fashion
The craft of the shopkeeper is something that is deep rooted in Ariane’s DNA. Ariane’s childhood was spent in her father’s fabric shop “Rodin” nestled in the heart of Paris, in the prestigious Avenue des Champs Elysees. This Parisian institution was founded in 1950 by her grandfather, who was famous for offering the widest range of innovative products from opulent one of a kind fabrics crafted in Italy, to the newest prints designed and sourced from across the globe.Growing up amongst the rolls of brocade and silks, her favourite childhood memories were those spent sitting with her father to make the product selections and then seeing the fashionable women's excitement on discovering the latest trends.
