Sheung Wan, Hong Kong +852 3528 0806 Mon - Fri 9.00am - 6.00pm
What make us special

rue Madame Fashion Group

the only operator in Asia specializing in affordable luxury and cultivating locale clienteles

rue Madame Founded

Founded in 2010 by Ariane Zagury, dedicated to bringing contemporary and premium fashion brands to Asia.

Opening two Rue Madame concept shops - Lee Gardens and ifc

2011
2011

Signature of a Joint Venture Agreement with American Vintage for their Asian shops openings

2012

Opening of two American Vintage shops

Signature of an exclusive distribution agreement with SMCP for Hong Kong and Macau and opening of 3 stores for SMCP

2014
2014

Sold the SMCP HK and Macau business to the principal

Signature a franchise license with restaurant Le Relais de l’Entrecote in HK (along with partners) and opening of Le Relais de l’Entrecote in HK in Queen’s Road East

Signature of a JV with Phase Eight for HK and Macau and shop in IFC

2015

Opening of Rue Madame and American Vintage in Singapore

2016
2016

Signature of partnership with Whistles

2017

Opening of the first Clémence store

2018
2018

Signature of partnership with Hobbs

Opening of Hobbs ( first store in HK) in IFC, Dec 18

2019

Signature of partnership with Sweaty Betty

Opening Sweaty Betty ( first store in HK) in IFC mall.

2020
2020

Opening TFG OUTLET in City Gate

Opening Hobbs in Sogo ( July 2020)

Opening Sweaty Betty in Fashion walk (July 2020)

2021

Revamp rue Madame online store
Opening Tmall Global
Opening rue Madame in Cluny Court
Opening American Vintage in ION Singapore
Opening Sweaty Betty in Pacific Place and Festival Walk.
Opening Sweaty Betty in ION SingaporeOpening Rue Madame Outlet
Opening Gerard Darel in Hong Kong
Opening Sweaty Betty in selected PURE YOGA

2022

JV to operate PURE’s retail Kurious business in all their Studios (HK SAR, China PRC and Singapore)

Opening Gerard Darel in IFC and Times Square

2010
2011

Signature of a Joint Venture Agreement with American Vintage for their Asian shops openings

2011
2012
2014

Sold the SMCP HK and Macau business to the principal

Signature a franchise license with restaurant Le Relais de l’Entrecote in HK (along with partners) and opening of Le Relais de l’Entrecote in HK in Queen’s Road East

Signature of a JV with Phase Eight for HK and Macau and shop in IFC

2014
2015
2016

Signature of partnership with Whistles

2016
2017
2018

Signature of partnership with Hobbs

Opening of Hobbs ( first store in HK) in IFC, Dec 18

2018
2019
2020

Opening TFG OUTLET in City Gate

Opening Hobbs in Sogo ( July 2020)

Opening Sweaty Betty in Fashion walk (July 2020)

2020
2021
2022

JV to operate PURE’s retail Kurious business in all their Studios (HK SAR, China PRC and Singapore)

Opening Gerard Darel in IFC and Times Square

rue Madame Fashion Group background

Born to love fashion

The craft of the shopkeeper is something that is deep rooted in Ariane’s DNA. Ariane’s childhood was spent in her father’s fabric shop “Rodin” nestled in the heart of Paris, in the prestigious Avenue des Champs Elysees. This Parisian institution was founded in 1950 by her grandfather, who was famous for offering the widest range of innovative products from opulent one of a kind fabrics crafted in Italy, to the newest prints designed  and sourced from across the globe.Growing up amongst the rolls of brocade and silks, her favourite childhood memories were those spent sitting with her father to make the product selections and then seeing the fashionable women's excitement on discovering the latest trends.

Ariane Z. – Founder

Ariane Z. – Founder

Create rue Madame world

Do everything with love

When Ariane first arrived to Hong Kong, she immediately fell in love with the city and it’s unique and vibrant energy. She was quickly dismayed however to discover a distinct lack of choices available for good quality, stylish  women’s fashion. There was fast fashion, which she could not relate to and luxury brands, which were not accessible to everyone or appropriate for everyday wear. Where was the shop for the stylish and independent woman?
It was this need that inspired Ariane to create a place of her own for the modern woman, a haven, where the shopkeeper became a friend and confidant to her customers. A boutique with a vast and eclectic curation of the best brands where the clothes were of beautiful quality, affordable price-point and designed to be enjoyed and appreciated for years to come, in a warm and approachable environment-and so rue Madame was born!