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Rue Madame Opens its First Mainland China Store, in Guangzhou


Fashion Fête: The Art of Personalization — Rue Madame’s Guangzhou Grand Opening Event


Guangzhou, March 21, 2024 - Rue Madame, the only concept store in Asia specialising in contemporary fashion and exceptional service, celebrated the grand opening of its first Mainland China store, located at Tianhe Square, Guangzhou. Founded by Ariane Zagury in 2010, Rue Madame offers a carefully curated selection of over 80 global, high-quality and niche, lifestyle and fashion labels, catering to a woman’s full wardrobe needs, as well as her home décor needs. Brands include: The Jacksons, of which they hold exclusive China distribution rights for, American Vintage, Rouje, Bellerose, Taji, Sessun, Xirena and many many more. Rue Madame offers Chinese consumers the chance to explore such brands, often for the very first time, in Mainland China.

Gerard Darel celebrates the opening of the first boutique at ifc mall

Hong Kong, 2rd March 2023 – Gerard Darelhas opened its newest boutique at ifc mall in Central. This marks the brand's first boutique in Hong Kong since their debut to the city in 2021. To mark the occasion, Hong Kong actresses and fashion aficionados, Hedwig Tam Sin-Yin and Ashley Lin Kae Ning have been invited to Gerard Darelifc store to join in celebrating.

The House of Gerard Darelhas created the subtle shades of its Spring-Summer 2023 collection using tones of femininity and romanticism with a backdrop of casual elegance. Equal parts classic and contemporary, the label has reinvented its line along the fine silk thread that runs between feminine and masculine, knitwear and prints, white and color, and always with the sophistication of timeless artisanal know-how. An ode to women in lyrical fashion.

Hong Kong, 8th September 2022 - We are thrilled to introduce the rebirth of PURE Apparel- KURIOS. The brand new lifestyle and wellness store offers a unique selection of great finds for the body and mind, from around the world.

KURIOS is a wellness and fitness concept that has a dynamic and aspirational brand identity within the PURE family. The distinctive brand logo represents the inquisitive eye and mind that is rich in curiosity and ready to open up shoppers to a whole new and unique brand experience. The brand's colour palette comprises of three shades- calming blue, serene sage and an energising sunshine yellow. The combination of all three are symbolic of an active lifestyle, a well balanced mind and unlimited ‘kuriosity’.



We are excited to introduce the iconic Parisian brand, Rouje, to Hong Kong and Singapore for the first time. In celebration of its first launch, fashionista Hong Kong actresses, models and KOLs Mandy Tam, Hazel Lam, Natalie Hsu, Hillary Lau, Teresa Chan and Mayo Wu were invited to rue Madame K11 Musea store to share the cheers with us.