Sheung Wan, Hong Kong +852 3528 0806 Mon - Fri 9.00am - 6.00pm

Kurios- Brand new lifestyle and wellness store landed in Hong Kong

Hong Kong, 8th September 2022 - We are thrilled to introduce the rebirth of PURE Apparel- KURIOS. The brand new lifestyle and wellness store offers a unique selection of great finds for the body and mind, from around the world.

KURIOS is a wellness and fitness concept that has a dynamic and aspirational brand identity within the PURE family. The distinctive brand logo represents the inquisitive eye and mind that is rich in curiosity and ready to open up shoppers to a whole new and unique brand experience. The brand's colour palette comprises of three shades- calming blue, serene sage and an energising sunshine yellow. The combination of all three are symbolic of an active lifestyle, a well balanced mind and unlimited ‘kuriosity’.




The store showcases British athleisure brand Sweaty Betty’s entire multi-sport activewear and lifestyle range, from run and yoga to workout and swim, along with workout kits and accessories. It also includes a selection of premium apparel brands from the United States including: Spiritual Gangster, Alo Yoga and Beyond Yoga providing more options to choose from.

Kurios is also offering a range of clean cosmetics brands including Everyday Humans, FRE and Zero Yet-100 all of which use non-toxic ingredients,  are cruelty-free and tailor-made for your skin. For lifestyle and accessories Kurios is thrilled to be providing exceptional multi brands: Sentara, Bala, and Liforme all of which will create an uplifting workout style and bring a positive vibe in fashion respectively. 

Celebrating the inauguration on 8th September 2022 at Peninsula Office Tower, KURIOS will collaborate with nood food for a special lunch set as well as an exclusive offer for customers to receive a HKD100 cash voucher with any purchase at nood food.

With more exciting offers to boost up the celebration vibe, customers will receive a free Yoga Mat Tote Bag upon a single HKD2,300 net spend or above at any KURIOS store in Hong Kong.

Websites: | Instagram: @be_kurios | #be_KURIOS

KURIOS is a wellness and fitness concept brand with outlets in Hong Kong, Shanghai, Beijing and Singapore. A part of the PURE family, their driving goal is to ignite kuriosty for the body and mind with a selection of great brands and products discovered and sourced from around the world.

About PURE Yoga

PURE Yoga offers exceptional teaching, facilities and environments that inspire people of all ages and abilities to make yoga part of their lives. With locations in Hong Kong, Shanghai, Beijing, Singapore and New York, PURE Yoga connects practitioners and teachers on a global level by fulfilling diverse needs through various yoga offerings and a team of internationally recognised teachers. Complementing group classes, private sessions and group privates are community events, workshops with guest yoga teachers from around the globe, Teacher Trainings, Continuing Education for Teachers programmes, and retreats in idyllic locales.


Shop addresses:

Pacific Place

L1, Pacific Place, 88 Queensway Road, Admiralty

Tel. 8108 7668   

Star Street Precinct

3-19 Wing Fung Street, Star Street Precinct, Wan Chai

Tel. 8200 8208

The Pulse

Level 1, The Pulse, 28 Beach Road, Repulse Bay

Tel. 8200 0908

Kinwick Centre

3/F, Kinwick Centre, 32 Hollywood Road, Central

Tel. 2180 8088

Soundwill Plaza

25/F, Soundwill Plaza, 38 Russell Street, Causeway Bay

Tel. 2970 2299

World Trade Centre

7/F, World Trade Centre, 280 Gloucester Road, Causeway Bay

Tel. 8108 7889   

Lincoln House

4/F, Lincoln House, Taikoo Place, 979 King’s Road, Quarry Bay

Tel. 8129 1188

Asia Standard Tower

2/F, Asia Standard Tower, 59-65 Queens Road Central, Central

Tel. 8178 0000          

ICBC Tower

3/F, ICBC Tower, 3 Garden Road, Central

Tel. 8105 5588

Peninsula Office Tower

14/F, The Peninsula Office Tower, 18 Middle Road, Tsim Sha Tsui

Tel. 8129 8800

K11 Musea

6/F, K11 MUSEA Victoria Dockside, 18 Salisbury Rd, Tsim Sha Tsui

Tel. 8102 0033

Langham Place

9/F, Langham Place Office Tower,  8 Argyle Street, Kowloon

Tel. 3691 3691

Millennium City 5

25/F, Millennium City 5, 418 Kwun Tong Road, Kwun Tong

Tel. 8200 8088       


For media enquiries, please contact:

Rue Madame Fashion Group

Mavis Leung                                Tel: 2177 8028 / 9490 6056                                 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Katherine Tong                          Tel: 3528 0801 / 6621 3846                                 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Hello! I am Victoria Anderson. I am city skyline and landscape photographer. I fell in love with photography when I bought my first digital camera Canon 5d Mark II back in 2011.