Jonak

THIS STORY BEGINS IN 1964,

In Paris, on Saint-Placide Street, when Marcel and Josette Nakam open their first shoe boutique. During that time, everything is possible—society, fashion, art, upheavals, revolution and the desire to believe in it all, it's the Sixties. In Saint-Germain-des-Prés, a vision emerges, one of well-done work, a taste for beauty, and sincerity.

After his father's passing, Joseph, the eldest of three brothers, takes over. He is visionary and discreet, creative and rigorous, avant-garde and realistic. For Jonak, he conceives a philosophy that balances the quality of craftsmanship, thoughtful simplicity, inspired creation, and fair prices.

He belongs to those humble personalities whose desire for success is driven only by the urge to challenge the existing with authentic values. Small victories follow, and in the 1990s, the brand soars with the opening of around thirty stores.

IN 2021, THE FAMILY ADVENTURE CONTINUES.

Marcel and Lisa, two of Joseph's four children, decide in 2012 to join the ship alongside their father, looking back on the hours spent in the symbolic backroom that marked the brand's growth during their childhood. They bring with them a digital breakthrough and a desire to infuse Jonak with the contemporaneity that has always shaped it. Respect for craftsmanship is combined with cutting-edge collaborations, the experiential store concept asserts itself, both online and internationally.

TODAY,

With a touch of humanity and transparency, the brand continues to fulfill its initial promise: an ode to aesthetic lines, distinctive codes, and a united clan encompassing family, collaborators, and workshops.